Zeda.io - AI-powered product discovery and customer insights platform

What Is Zeda.io

Every product team has experienced this frustration: valuable customer insights are scattered across sales calls, support tickets, Slack messages, and random email threads. You know your customers have brilliant ideas and real problems worth solving—but capturing those signals systematically feels impossible. The result? Product decisions based on gut instinct rather than actual customer evidence, missed opportunities, and teams working in silos with fragmented customer knowledge.

Zeda.io exists to solve this exact challenge. It's the first AI-powered product management platform built around the Voice of Customer (VoC)—transforming scattered feedback into actionable product insights that drive revenue-focused roadmaps.

The platform works in three stages. First, it automatically captures customer feedback from every channel—Slack conversations, Intercom chats, support tickets, sales call recordings, and emails. Second, its AI engine analyzes this input to identify patterns, sentiment, and revenue impact. Third, you get intelligent insights that feed directly into a roadmap aligned with business outcomes.

This approach has earned serious industry recognition. Zeda.io is named a G2 2024 Winter Leader in three categories: Idea Management, Strategy and Innovation Roadmapping Tools, and Enterprise Feedback Management. The platform powers product decisions at Microsoft, PayPal, Twilio, BrowserStack, Google, Juniper Networks, Marqeta, Branch, SureCost, Nium, and Peek—companies that demand real ROI from their product tools.

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Core Features That Drive Results

What makes Zeda.io different is how it connects customer voice directly to product decisions. Here's what you can accomplish with each feature:

Voice of Customer (VoC) Collection You can use this to pull customer feedback from every touchpoint automatically. The platform integrates with Slack, Intercom, email systems, phone recording tools like Gong, and more—creating a single source of truth for customer input. Once you accumulate 200+ feedback entries, the AI insights module activates, unlocking deeper analysis capabilities.

Product Insights You can use this to let AI analyze customer conversations and surface what's really happening. The system automatically categorizes insights by product area (like "integrations" or "authentication"), calculates revenue impact, and detects customer sentiment. This means you stop guessing what matters most and start prioritizing based on actual customer behavior and business value.

Impact-First Roadmaps You can use this to build roadmaps that actually drive revenue. Choose from pre-built templates—goal-oriented views, portfolio views, or fully custom layouts—then track revenue impact for each initiative. The roadmap syncs bidirectionally with Jira and Linear, so your product plan always matches engineering progress. You can also share public or private versions with stakeholders and customers.

Ask AI You can use this to get instant answers about your customers. Ask questions like "What are our top three customer complaints this quarter?" and the AI pulls from your actual feedback data to provide evidence-based responses—no more relying on memory or anecdotal evidence.

Opportunity Radar You can use this to spot problems before they escalate. This predictive feature identifies emerging issues and new opportunity areas based on feedback patterns, helping you stay ahead of customer needs.

AI Release Notes You can use this to close the feedback loop automatically. When you ship new features, the AI generates professional release notes and distributes them to relevant customers—showing them their feedback shaped the product. This dramatically boosts customer trust and engagement.

5,000+ Integrations You can use this to connect Zeda.io with your existing tool stack. Native Zapier integration plus dedicated connectors for Salesforce, HubSpot, and Zoho (CRM), Zendesk and Intercom (support), Slack and MS Teams (communication), and most product analytics platforms. There's also a Feedback API for custom integration needs.

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Who Should Use Zeda.io

Zeda.io serves multiple teams within organizations that take customer-driven product development seriously. Here's how different roles benefit:

Product Managers If you're a PM, you can use Zeda.io to systematically collect product ideas at scale. The in-app feedback widgets, customer portal, and Feedback API let you gather input from multiple sources. Once you hit 200+ feedback entries, Product Insights activates—giving you AI-powered analysis of what customers actually want. This replaces scattered Slack messages and intuition-based prioritization with data-driven decisions.

Sales Teams If you're in sales, you can use Zeda.io to capture product opportunities hidden in customer conversations. Import call recordings and notes—Zeda.io's AI extracts product-relevant insights automatically. Rather than losing valuable customer requirements in personal notes, they become structured feedback tied to revenue impact. Your product team can then evaluate which opportunities justify feature development.

Customer Success Teams If you work in CS, you can use this to bridge the gap between customers and product. When customers report issues, you can log them directly in Zeda.io instead of hoping they reach the right person. Product teams see real-time customer problems and can prioritize fixes that matter most. This collaboration cuts problem resolution time significantly.

Product-Development Alignment You can use this to keep your roadmap in sync with engineering execution. Bidirectional Jira and Linear integration means changes in either platform reflect everywhere. When engineering hits a blocker, the roadmap updates immediately—preventing stakeholder surprises.

Customer Collaboration You can use this to build trust through transparency. Public roadmaps let customers see what's coming and submit feedback directly. This engagement increases customer satisfaction and loyalty—they see their input actually shapes the product.

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The Zeda.io Ecosystem

Zeda.io doesn't exist in isolation—it integrates seamlessly into your existing product management workflow. Understanding how it connects with your tool stack helps you maximize value:

Integration Ecosystem With over 5,000 apps via Zapier native integration, Zeda.io fits into virtually any workflow. Start with what you use most and expand from there.

CRM Connections Salesforce, HubSpot, and Zoho integrations sync customer data bidirectionally. When a customer requests a feature, their account context travels with the feedback—no manual data entry required.

Support Tool Links Zendesk and Intercom integrations automatically import support tickets and conversations. Every customer complaint becomes potential product signal.

Communication Channels Slack and MS Teams integrations deliver real-time notifications when new feedback arrives. Your team stays informed without leaving their daily communication tools.

Product Analytics Integration with主流分析 platforms lets you pair qualitative customer feedback with quantitative usage data—understanding not just what customers say, but how they actually behave.

Feedback API For custom needs, the Feedback API lets you build bespoke feedback collection channels. Connect internal systems, niche tools, or unique customer touchpoints that standard integrations don't cover.

Real Customer Impact Companies using these integrations see real results. SureCost achieved centralized feedback management across their organization. Nimble optimized their entire product discovery process. Salesmate built tight collaboration between sales and product teams—turning customer conversations into prioritized features.

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Pricing That Makes Sense

Zeda.io believes in transparent, inclusive pricing. Here's what you get:

Pricing Structure

What You Need to Know

The Starter Plan at $499/month (billed annually) provides everything most product teams need. All features live in a single price—no tiered access, no surprise upcharges for "premium" capabilities. The 90-day money-back guarantee lets you try risk-free and validate ROI.

The Enterprise Plan suits organizations needing custom deployment, dedicated support, and advanced security requirements. This includes migration assistance, a named customer manager, custom reporting, and regular data health audits.

Which should you choose? If your product team is 10-50 people building customer-driven products, the Starter Plan delivers full value. If you're an enterprise organization with complex security, compliance, or customization needs, the Enterprise Plan provides the support and flexibility required.

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Frequently Asked Questions

<card type="faq" title="What's the difference between "product areas" and "insights"?"> A product area represents a category where potential issues or opportunities exist—for example, "Integrations" or "Authentication." An insight is a specific instance within that area, like "Salesforce OAuth authentication failing for enterprise users." This hierarchical structure helps you organize feedback logically and prioritize at both category and detail levels.