Claap - AI-powered sales assistant for closing deals

What is Claap

If you are a sales representative, you have probably experienced this: a 20-minute call with a prospect turns into 30 minutes of administrative work—writing notes, sending follow-up emails, updating your CRM, and chasing down next steps. These tasks are necessary, but they pull you away from what you do best: selling. This is the everyday challenge that Claap was built to solve.

Claap is your AI-powered sales assistant that automates the tedious, repetitive tasks that eat up your day. Whether it's automatically recording and transcribing your sales calls, generating meeting notes and follow-up emails, or keeping your CRM up to date without manual data entry—Claap handles the busywork so you can focus on closing deals.

More than just a recording tool, Claap acts as your intelligent sales companion. The platform uses AI Agents to handle the administrative heavy lifting, AI Analysts to give you deep insights into your deals and pipeline, and AI Coaches to help you improve your sales skills and onboard new team members faster.

This is exactly why over 1,000 high-growth companies trust Claap to power their sales teams. Companies like Qonto, Revolut, 360Learning, Figures, OpenClassrooms, Uberall, Weglot, Scoreplay, Join, Evaneos, and Skedda have integrated Claap into their daily workflows. Revolut, for example, uses Claap to reduce meetings by 20% while scaling their team from 100 to 1,000 people. Scoreplay cut their post-call workload in half. Surfe transformed 30-minute calls into three 5-minute videos, shortening their sales cycle by 10 days.

The mission is clear: free your sales team from tedious, repetitive tasks and analysis so they can focus on what matters—selling.

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Core Features

Claap packs a powerful suite of features designed specifically for sales teams. Here is how each one helps you work smarter, not harder.

AI Meeting Recording

You can use this to automatically capture and transcribe every sales call without lifting a finger. Claap supports transcription in 99 languages and accents, so no matter who you are speaking with, the conversation is captured accurately. The platform works seamlessly with Google Meet, Microsoft Teams, and Zoom through browser extensions and a desktop app. The result? Each meeting saves you up to 30 minutes that would otherwise go toward manual note-taking.

AI Notes

You can use this to generate structured meeting summaries instantly using custom templates. Instead of spending time organizing your thoughts after a call, Claap's AI analyzes the conversation and creates clean, actionable notes tailored to your workflow. You can create custom prompts and templates to match your team's specific needs—whether you need action items, next steps, or stakeholder takeaways.

AI-Generated Emails

You can use this to send personalized follow-up emails in seconds, not minutes. Claap analyzes your communication style and generates emails that sound like you—not like a generic AI. This means faster follow-ups without sacrificing the personal touch that builds relationships with prospects.

CRM Auto-Enrichment

You can use this to keep your CRM automatically updated without manual data entry. Claap integrates deeply with HubSpot, Salesforce, Attio, Pipedrive, and other platforms to automatically sync meeting data, update deal stages, and enrich contact information. Your pipeline stays accurate and current without you having to lift a finger.

AI Analyst

You can use this to explore your pipeline with AI-powered insights that tell you why you win or lose deals. This is where Claap moves beyond automation into true sales intelligence. The AI Analyst supports industry-standard sales methodologies including MEDDIC, BANT, SPIN, and SPICED scoring, so you can evaluate opportunities using frameworks your team already knows. It generates objection reports, identifies why deals were lost, surfaces feature requests from customer conversations, and helps you understand competitive positioning. You can plan your next move based on data, not guesswork.

AI Coach

You can use this to onboard new reps faster and continuously improve your team's skills. New account executives typically take months to become productive—Claap dramatically accelerates this timeline. The AI Coach provides a training video library, AI-assisted feedback on sales calls, and customizable scorecards to evaluate performance. You can turn your best calls into training materials, share winning techniques across the team, and ensure every rep follows your sales playbook consistently.

Conversation Intelligence

You can use this to analyze sales calls and extract key insights automatically. Speaker identification, auto-generated chapters, and AI-powered subtitles help you quickly find the moments that matter most in any recording. This is invaluable for quality assurance, coaching sessions, and sharing highlights with stakeholders who could not attend the live call.

Screen Recording

You can use this to create product demos, async updates, and feedback videos using the Chrome extension or desktop app. Combined with AI-powered video editing, you can quickly trim, annotate, and share recordings that keep everyone aligned—whether they are across the office or across time zones.

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Who Uses Claap

Claap is built for sales teams, but its value extends across multiple roles and use cases. Here is how different teams benefit:

Sales Representatives: Automate Your Admin Work

You spend hours every week on tasks that do not close deals. Claap eliminates this burden. The AI Agent automatically records, transcribes, generates notes, and creates follow-up emails after every call. You can save up to 30 minutes per meeting, giving you back time to actually sell. One Claap user, Surfe, transformed their process from 30-minute calls to three 5-minute videos—cutting their sales cycle by 10 days.

Sales Leaders: Understand Why You Win or Lose

You need to know why deals close or slip away—not just that they did. AI Analyst gives you pipeline exploration, win/loss analysis, and objection reports that help you plan your next move based on your sales playbook. No more guessing why you lost a deal or what to do next.

RevOps: Keep Your CRM Data in Sync

Your forecasts are only as good as your CRM data. When reps skip data entry or update fields inconsistently, your reporting suffers. CRM Auto-Enrichment automatically syncs and fills your CRM with accurate, real-time data from every interaction. Your pipeline and forecasts reflect reality, not hopeful guesses.

Customer Success: Capture the Voice of the Customer

Customer feedback lives in conversations, but it is often scattered across dozens of calls and locked in individual rep's notes. Claap lets you record and analyze every customer interaction in one place. You can turn customer voices into actionable insights that inform product decisions, identify expansion opportunities, and prevent churn.

New Hire Onboarding: Accelerate Training

Onboarding new account executives is expensive and slow. The traditional approach of shadowing calls and learning by trial and error can take months before new hires become productive. AI Coach provides training video libraries, AI-assisted feedback, and scorecards that dramatically reduce onboarding time. Your new hires ramp up faster, and your best performers' expertise gets codified into reusable training content.

Remote and Hybrid Teams: Work Asynchronously

Synchronous meetings are expensive—especially when your team spans multiple time zones. Video recording and sharing replaces many live meetings, giving everyone flexibility to consume information on their own schedule. Claap users like Revolut have reduced meetings by 20% while maintaining alignment. This is not about eliminating collaboration; it is about making collaboration more efficient.

Team Training: Replicate Best Practices

Your top performers have techniques that win deals, but how do you share that expertise across the entire team? You can extract the best moments from successful calls, create training materials from real conversations, and build a library of winning techniques. This turns individual expertise into organizational knowledge that scales.

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Pricing Plans

Claap offers transparent, tiered pricing designed to meet teams where they are—whether you are just starting out or scaling across a large organization.

Basic Plan — €0

The free plan is perfect if you are an individual sales representative wanting to try out Claap. You get 10 videos and 300 minutes of recording per month—enough to experience the core AI transcription and note-taking capabilities. No credit card required to start. This plan lets you validate whether Claap fits your workflow before committing.

Pro Plan — €30/month (€24/month annually)

The Pro plan is designed for growing sales teams. Unlimited recording means you never have to worry about hitting limits during busy periods. The 1,000 minutes per month gives you plenty of capacity, and you get AI notes, AI-generated emails, and CRM integrations. This is the sweet spot for teams that need automation but do not yet need advanced analytics.

Business Plan — €60/month

The Business plan unlocks Claap's full potential. You get unlimited time (no minute limits), complete access to AI Analyst for pipeline insights and win/loss analysis, AI Coach for training and onboarding, and API access for custom integrations. This plan is built for teams that are serious about scaling and need every competitive advantage.

Enterprise Plan — Custom pricing

For large organizations, Claap offers custom pricing that includes everything in Business plus Model Context Protocol (MCP), customizable geographic data residency, and dedicated support. If your organization has specific security, compliance, or integration requirements, the Enterprise plan is designed to meet those needs.

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Frequently Asked Questions