SiteGPT - AI chatbot trained on your website content

What Is SiteGPT

Every business with an online presence faces the same frustrating challenge: customers have questions, but they can't always get answers when they need them. Whether it's 2 AM and your support team is asleep, or your inbox is flooded with the same repetitive questions about pricing, features, or troubleshooting, the gap between what customers need and what your team can deliver creates friction that costs you customers and revenue.

SiteGPT is an AI-powered customer support chatbot platform that changes this equation entirely. Instead of building a generic chatbot that sounds like every other bot on the internet, SiteGPT lets you create a personalized AI assistant trained entirely on your own website content, product documentation, and support materials. The result is a chatbot that speaks in your brand's voice, knows your products inside out, and provides answers that are actually accurate because they're drawn directly from sources you control.

The setup process is remarkably straightforward. You provide a URL to your website, upload product documents, or connect your help center—SiteGPT scans this content and trains a custom AI chatbot in seconds. Once trained, this chatbot can engage with visitors 24/7, answering questions about your products, guiding users through processes, and even collecting leads for your sales team. It works in over 95 languages automatically, meaning your global customers get the same quality support experience regardless of where they're located.

What makes SiteGPT different from generic AI tools is its focus on specificity and ownership. Rather than relying on a chatbot trained on publicly available internet data, your SiteGPT bot knows only what you've taught it. This means responses are accurate, relevant, and aligned with your actual product offering—no hallucinations, no generic disclaimers, just helpful answers that come from your content.

The platform has earned recognition as the #1 Product of the Day on Product Hunt and serves forward-thinking companies like GrowthX, Scope, Valant, and Savory Institute. Whether you're a small business looking to provide round-the-clock support without hiring overnight staff, or an enterprise needing to scale customer engagement across multiple websites and languages, SiteGPT provides the infrastructure to make it happen.

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Core Features of SiteGPT

SiteGPT isn't just another chatbot builder—it's a comprehensive customer engagement platform designed to handle the full lifecycle of visitor interactions. Here's what you can use it for.

Personalized Chatbot Built on Your Content

The core of SiteGPT is its ability to create a chatbot that truly understands your business. You input your website URL, upload files, or paste raw text content, and SiteGPT trains an AI model specifically on that material. This means when a customer asks "What's included in your enterprise plan?" or "How do I integrate your API?", the chatbot responds with accurate information pulled directly from your documentation—not generic responses that might be wrong or misleading. You can retrain the chatbot anytime, ensuring it stays current as you update your content.

Quick Prompts to Guide Conversations

Starting a conversation with a chatbot can feel awkward for users who don't know what to ask. SiteGPT's Quick Prompts feature lets you configure suggested questions that appear when users first engage—things like "What are your pricing plans?" or "How do I get started?" This guides visitors toward valuable interactions and helps them discover information they might not have thought to search for.

Email Summaries for Performance Insights

Every day, SiteGPT can send you an email digest summarizing all chatbot interactions from the previous 24 hours. You'll see what questions people are asking, where the chatbot succeeded, and where it struggled. This feedback loop is essential for continuously improving your chatbot's accuracy and identifying gaps in your content that need attention.

Seamless Human Handoff

AI handles most questions well, but some situations require a human touch. When the chatbot can't resolve an issue, it can seamlessly escalate to your support team through integrations with platforms like Zendesk or Crisp. The conversation context transfers automatically, so customers don't have to repeat themselves—and your team gets detailed context to resolve issues faster.

Lead Generation Built In

Every conversation is an opportunity. SiteGPT can be configured to collect visitor information during chats—email addresses, company names, or any custom fields you define. These leads flow directly into your CRM or email marketing tools, giving your sales team warm prospects to follow up with.

Functions for Automated Actions

Beyond answering questions, SiteGPT chatbots can perform actions based on user requests. For example, a user could ask "Can you schedule a demo for tomorrow at 2 PM?" and the chatbot can understand this request and trigger the appropriate action in connected systems. This transforms the chatbot from a passive information source into an active assistant.

API Access for Enterprise Integrations

For teams that need deeper customization, SiteGPT offers a full API. You can programmatically train bots, update settings, sync data, and integrate with internal systems. This makes SiteGPT flexible enough to fit into existing workflows rather than requiring you to change how you work.

Native Integrations with Popular Platforms

SiteGPT connects out of the box with Crisp, Intercom, Zendesk, Google Chat, Messenger, Slack, Freshchat, and Zoho SalesIQ. This means you can unify all your customer support channels through a single interface without rebuilding your existing setup.

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Who Is Using SiteGPT

SiteGPT serves teams across industries and use cases. Here's how different types of organizations are putting it to work.

24/7 Customer Support Without the Overnight Shifts

Traditional customer support means choosing between hiring around-the-clock staff or accepting that some customers will wait hours for responses. SiteGPT eliminates this tradeoff entirely. Your AI chatbot provides instant responses at 3 AM, on holidays, and during weekends—exactly when many customers need help but traditional teams aren't available. Companies using SiteGPT this way offer genuine 365-day support without the staffing costs that would normally require.

Drastically Reducing Support Ticket Volume

If your support team spends half their day answering "How do I reset my password?" or "What's your refund policy?", you're paying high labor costs for low-value work. SiteGPT handles these repetitive questions automatically, freeing your team to focus on complex issues that actually need human judgment. Many customers report that their chatbot resolves 70-80% of all incoming questions without any human involvement.

Supercharging Team Efficiency

When AI handles the routine questions, your support team becomes dramatically more productive. Instead of answering the same basic questions 50 times a day, your staff can concentrate on nuanced customer situations that require empathy, creative problem-solving, and deep product knowledge. This doesn't just save time—it makes your team more effective and improves job satisfaction by removing the monotony of repetitive inquiries.

Freeing Your Team for Higher-Value Work

Support teams often have the skills to contribute much more than answering FAQs—they could be improving product documentation, identifying patterns in customer pain points, or even helping with sales enablement. But they can't do this work when they're buried under basic inquiries. SiteGPT automates the repetitive work, giving your team the bandwidth to tackle strategic initiatives that move the business forward.

Capturing Leads That Would Otherwise Slip Away

Every website visitor with a question is a potential customer showing intent. Traditionally, if they couldn't find an answer quickly, they'd leave—and you'd never know they were interested. SiteGPT engages these visitors in real-time, answers their questions, and captures their contact information for follow-up. The result is a steady stream of warm leads that your sales team can nurture into customers.

Serving Global Customers in Their Language

Expanding internationally traditionally means building support teams in each language—or accepting that non-English customers will have a subpar experience. SiteGPT handles 95+ languages automatically, meaning a French customer, a Japanese customer, and a German customer all get instant answers in their native language. This makes global expansion dramatically more manageable.

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Getting Started Quickly

One of SiteGPT's strongest advantages is how fast you can go from sign-up to a working chatbot. Here's the complete path to get running.

Step 1: Create Your Account

Visit sitegpt.ai and sign up for a free 7-day trial. No credit card is required to start, so you can explore the platform risk-free. The registration process takes under a minute—enter your email, set a password, and you're in.

Step 2: Add Your Training Data

This is where the magic happens. You have several options for what to feed your chatbot:

• Website URL: Enter any page URL and SiteGPT will scan and extract the content
• Sitemap: Submit your XML sitemap for comprehensive coverage of your entire site
• YouTube: Connect specific videos, playlists, or even entire channels
• Help Centers: Link your Zendesk Help Center or Gitbook documentation
• Files: Upload CSV, TXT, PDF, DOCX, PPTX, or Markdown files

A helpful rule of thumb: approximately 2,500 cleaned characters equals one page toward your plan's limit. So if you're on the Starter plan with 1,000 pages, you have room for roughly 2.5 million characters of content—which is substantial for most small business websites.

Step 3: Train Your Chatbot

Once you've added your data sources, click to train. Most chatbots build in seconds to a few minutes, depending on how much content you're working with. You'll get a notification when training completes, and you can preview how the chatbot responds to sample questions before going live.

Step 4: Configure Behavior and Settings

Before embedding, customize how your chatbot interacts:

• Set up Quick Prompts with the questions you want visitors to see first
• Configure Email Summaries to receive daily or weekly digests
• Define Escalation Rules for when the chatbot should hand off to human support
• Add Lead Capture Fields to collect visitor information during conversations
• Choose your branding preferences, including colors and the chat widget appearance

Step 5: Embed on Your Website

Every chatbot gets a unique URL, but most users embed the chat widget directly on their website. SiteGPT provides a simple code snippet—just copy and paste it into your site's HTML, and the chatbot appears. You can embed the same chatbot on multiple websites if needed, giving visitors on any property access to consistent, accurate support.

System Requirements

SiteGPT works with all modern browsers and requires that the target website content is publicly accessible (not behind a login). The embedding code is lightweight and won't impact your site's performance.

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SiteGPT Pricing Plans

SiteGPT offers clear, predictable pricing that scales with your needs. All plans include the core chatbot functionality, 95+ language support, and basic integrations. Here's the complete breakdown.

Monthly Plans

Annual Plans (Save 40%)

Add-Ons

• Remove SiteGPT Branding: +$39/month (replaces SiteGPT logo with your own)
• Additional 5,000 Messages: +$39/month

Enterprise Features

The Enterprise plan includes everything in Scale, plus:

• Priority support with faster response times
• Custom integrations tailored to your specific systems
• Webhook support for advanced automation
• Dedicated account management
• SLA guarantees

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Frequently Asked Questions