Kanal - E-commerce marketing platform for Shopify brands via messaging channels

Kanal is a marketing platform built for Shopify e-commerce brands that enables sales and customer engagement through WhatsApp, RCS, iMessage, and SMS. It supports automated abandoned cart recovery, segmented marketing campaigns, custom marketing automation flows, and a 24/7 AI agent to answer customer questions and track orders. The platform syncs product, customer, and order data directly from Shopify, and includes a shared team inbox and performance dashboard to track attributed revenue and ROAS. It integrates with common e-commerce tools including Klaviyo, Gorgias, Recharge, and Zendesk.

AI Marketing
Social Media Management
E-commerce
WhatsApp
Shopify
Integrations
API Available
Team Workspace
Social Media

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Launched on Nov 11, 20265Views

Capabilities

Abandoned cart recovery

Sends automated personalized WhatsApp reminders to shoppers who leave items in their Shopify cart. It triggers after a checkout is abandoned, respects quiet hours, and includes product images and direct checkout links.

Segmented messaging campaigns

Delivers targeted marketing broadcasts via WhatsApp, RCS, iMessage, or SMS. It uses customer data synced from Shopify to build segments based on purchase history, behavior, and custom tags.

Visual marketing automation builder

Creates custom triggered messaging workflows using a drag-and-drop interface. It activates flows based on Shopify events including new orders, signups, and custom customer tags.

24/7 customer support AI agent

Answers customer questions, shares live order tracking, and recommends products. It uses synced Shopify catalog and policy data, and escalates complex queries to human team members when needed.

Shared team messaging inbox

Centralizes all incoming conversations across supported messaging channels. It lets team members assign chats, add internal notes, and use quick replies to collaborate on customer responses.

Performance analytics dashboard

Tracks attributed revenue, total orders, and ROAS for all messaging activities. It pulls data directly from synced Shopify store records to show results for campaigns and automation flows.

Pricing

Kanal uses no-commitment monthly subscription billing across four tiered plans. Users can select plans based on team size, required features, and level of managed support.

Plan	Price	Included features and limits
Pro	89€ per month, no commitment	1 user account included Access to widget chat and shared inbox Automated abandoned cart recovery WhatsApp marketing campaigns Full performance dashboard access
Scale	149€ per month, no commitment	5 user accounts included Custom customer segmentation tools Unlimited and advanced automations 24/7 AI agent and Kanal MCP access Integrations with Klaviyo, Gorgias, Recharge and more
Business	350€ per month, no commitment	Unlimited user accounts included Expert flow setup and continuous optimization On-demand campaign preparation service Dedicated assigned account manager All features included in the Scale plan
Agency	1,900€ per month, no commitment	Unlimited user accounts included Dedicated WhatsApp strategy from the Kanal team Marketing creative production and campaign copywriting Consolidated per-client reporting for multi-brand use All features included in the Business plan

Multi-market access for eligible plans costs an additional 50€ per month per extra market. WhatsApp message costs from Meta are passed through at cost to users, separate from platform subscription fees.

Use cases

Recover abandoned Shopify carts

You run a Shopify store and lose sales to uncompleted checkouts. You set up automated WhatsApp reminder flows that send personalized product messages to cart abandoners, encouraging them to return and finish their purchase.

Send segmented promotional broadcasts

You need to share a sale or product launch with specific groups of your Shopify customers. You build targeted customer segments from store data, schedule the WhatsApp campaign, and track generated revenue in the dashboard.

Build custom post-purchase messaging flows

You want to drive repeat sales and collect feedback from recent buyers. You create automated flows for post-purchase upsells, review collection, and back-in-stock alerts that trigger after customers complete an order.

Manage customer support at scale

You receive high volumes of routine customer questions about shipping, sizing, and order status. The AI agent answers these queries 24/7, and complex conversations are routed to your team in the shared inbox.

Limitations

The Pro plan only includes access to 1 user account.
AI agent, Kanal MCP, and advanced integrations are not available on the Pro plan.
Multi-market functionality incurs an extra 50€ per month fee per additional market.
WhatsApp message costs from Meta are charged separately on top of platform plan fees.

Who it is for

Shopify e-commerce brands seeking to boost sales via messaging channels
E-commerce marketing teams managing customer engagement for Shopify stores
Agencies and multi-brand e-commerce groups serving multiple Shopify clients
Independent Shopify store owners looking to automate customer marketing and support

FAQ

Is Kanal an official WhatsApp provider?

Yes, Kanal runs on the official WhatsApp Business API and is an Official Meta Business Partner.

Can I customize the abandoned cart recovery messages and timing?

Yes, you can fully customize recovery messages including text, timing, product images, and discount codes, and set up multi-step sequences at different intervals.

Yes, Kanal is fully GDPR-compliant. Customers must opt-in to receive marketing messages, and they can opt out at any time with automatic consent management.

How quickly can I set up Kanal for my Shopify store?

Setup takes less than 5 minutes. Install Kanal from the Shopify App Store, connect your WhatsApp Business account, and activate your desired pre-built templates.