Formless - AI-powered conversational forms that ask and answer

What is Formless: The Future of Conversational Forms

Think about the last time you tried to fill out a long web form. Did you abandon it halfway through? You're not alone. Traditional forms—with their endless dropdowns and cluttered fields—consistently suffer from low completion rates and poor user experience. Visitors land on your page, see a wall of questions, and leave without converting. It's a problem every marketer, sales team, and business owner knows too well.

Formless changes that equation entirely.

Developed by Typeform, Formless is the world's first AI-powered conversational form platform that can simultaneously ask and answer questions in real-time. Unlike static traditional forms, Formless uses large language model (LLM) technology to engage visitors in natural, human-like conversations. The AI doesn't just collect answers—it responds to user queries, provides relevant information, and guides prospects through a personalized journey.

This isn't just a incremental improvement. It's a fundamental shift in how businesses collect information online. While conventional forms treat visitors as data entry clerks, Formless treats them as guests having a conversation with your brand.

What does this mean for your business? Companies using Formless report 10x improvements in user engagement. Visitors stay longer, share more information willingly, and convert at dramatically higher rates. Whether you're capturing leads, answering product questions, or collecting feedback, the conversational approach creates an experience users actually enjoy.

Beyond the AI interaction, Formless gives you enterprise-grade capabilities: support for 120+ languages (automatically adapting to each visitor's browser settings), seamless embedding on any website, and the backing of Typeform's proven infrastructure and brand credibility.

---

Core Features That Make Formless Different

The magic of Formless lies in how it reimagines the form-filling experience. Instead of users staring at a static questionnaire, they engage in a dynamic dialogue. Let me walk you through the capabilities that make this possible.

AI-Powered Conversational Interaction is the foundation. Formless uses advanced large language models to understand context, respond naturally, and guide conversations intelligently. The AI can answer user questions about your products or services in real-time, providing instant support while simultaneously gathering the information you need. This creates a frictionless experience—visitors get their questions answered while you collect qualified leads.

Personalized Brand Experience ensures every conversation reflects your brand identity. You can fully customize colors, fonts, and styling to match your website perfectly. Many users report that the professional, conversational interface alone significantly boosts completion rates. The experience feels less like "filling out a form" and more like chatting with a knowledgeable team member.

AI Training Functionality lets you supercharge your forms with your own knowledge base. Upload information snippets or crawl your website, and Formless's AI learns this content to answer visitor questions automatically. Imagine a form that not only collects leads but also explains your pricing, details your product features, and handles FAQs—24/7, without manual intervention.

Multilingual Support opens global markets effortlessly. With coverage for 120+ languages and automatic detection based on each visitor's browser settings, you can deploy a single form that serves customers worldwide. The AI maintains natural conversations regardless of language.

Versatile Embedding Options mean Formless works anywhere. Whether you need a popup, inline embed, or full-page experience, you can integrate it seamlessly into any website, landing page, or web app.

Team Collaboration comes built into the PRO plan, which includes 3 team seats. Marketing, sales, and customer success teams can all work from the same forms, sharing insights and responses.

---

Who Is Using Formless: Real-World Use Cases

One of the best ways to understand if Formless is right for you is seeing how other businesses apply it. From startups to established enterprises, teams across industries use Formless to transform how they engage with customers online.

Inbound Lead Generation is the most popular use case. If you've struggled with traditional form conversion rates, you're not alone—long forms scare away potential customers. Formless changes this by engaging visitors in conversation. The AI naturally guides users to share their contact information while answering their initial questions. The result? Businesses routinely see 10x improvements in lead capture. A visitor curious about your pricing gets their question answered immediately and willingly provides their email for a personalized follow-up.

Sales Qualification saves your team countless hours. Instead of having sales reps answer the same repetitive questions about pricing, features, and availability, Formless handles initial conversations autonomously. The AI qualifies leads by gathering relevant information and routing ready-to-buy prospects directly to your sales team. Your reps focus on closing deals, not answering FAQs.

Customer Feedback Collection becomes painless with conversational forms. Users who would never complete a traditional survey happily share detailed feedback when it feels like a natural conversation. The AI can even probe deeper on interesting responses, gathering richer insights than static forms ever could.

Product Recommendation Quizzes let you offer personalized suggestions at scale. Whether you're helping customers find the right product, service, or content, the AI adapts its questions based on previous answers to deliver relevant recommendations. Advanced templates make setup straightforward.

Automated Quote Generation streamlines your sales process. The AI collects necessary information (project scope, requirements, preferences) and generates preliminary quotes automatically. This accelerates the sales cycle while ensuring consistent, accurate pricing.

Job Applications become candidate-friendly. Instead of overwhelming application forms, candidates engage in a conversation that feels more like an initial interview. This improves application completion rates and candidate experience—important for attracting top talent.

---

Pricing Plans: Finding the Right Fit

Clear, transparent pricing helps you make confident decisions. Formless offers straightforward tiers designed to match different business needs—from growing startups to established enterprises.

PRO Plan: Starting at $59/month

The PRO plan is the foundation for most businesses ready to transform their customer interactions.

PRO Plan includes:

• 250 AI conversations per month (upgradeable)
• Remove Formless branding — add your own logo and styling
• 3 team seats — collaborate with your marketing and sales teams
• AI Training — upload content or crawl your website for intelligent responses
• Zapier integration — connect with 5,000+ apps (HubSpot, Google Sheets, Mailchimp, Slack, Pipedrive, and more)
• 120+ language support — serve global audiences

Free Trial: Test Formless risk-free with a no-credit-card-required trial. Experience the conversational difference before committing.

The 250-conversation tier works well for small teams just starting with conversational forms. As your lead generation scales or you add more use cases (feedback collection, sales qualification, quizzes), you can upgrade to higher tiers seamlessly.

---

Frequently Asked Questions