Tsquare AI - AI-powered product visualization and configurator for building industry

What is Tsquare AI

If you've ever tried to sell a building material or interior design product through static images, you know the frustration. Customers struggle to visualize how a texture, cladding, or furniture piece will actually look in their space. They hesitate, ask endless questions, and all too often, the sale stalls. This is the core challenge facing the building and interior design industry today—traditional product presentation simply can't convey the real-world impact of your offerings.

Tsquare AI exists to solve exactly this problem. Based in Australia, Tsquare AI is an AI-driven platform specifically designed for the building industry's workflow transformation. Whether you're a materials brand, interior design studio, or construction company, Tsquare AI provides a complete solution that spans from initial product discovery to closing the deal.

What makes Tsquare AI different is its end-to-end approach. Instead of offering isolated tools, the platform integrates AI-powered space recognition and analysis, intelligent product recommendations, photorealistic rendering, and real-time product configuration into one seamless workflow. The result? Your customers don't just see your products—they experience them in context, which dramatically increases engagement and conversion.

The platform's effectiveness is backed by real-world results. Through a partnership with James Hardie, a leading building materials brand, Tsquare AI demonstrated measurable impact: 84% increase in customer engagement, 40% growth in sales, and a staggering 99% efficiency improvement—cutting what previously took a week down to just 20 seconds. With eight style models trained and validated, and over 500 high-quality training samples processed, the technology is proven and scalable.

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Tsquare AI's Core Features

Tsquare AI isn't a collection of disconnected tools—it's an integrated platform where each feature enhances the others. Here's how each component works for you and your team.

Product Viewer transforms your static product images into immersive 2D/3D experiences. You can use it to let customers explore products in realistic space contexts, switching between options instantly. This feature alone drove the 84% engagement increase mentioned earlier, because customers finally see what they're actually buying.

Designer gives you a powerful 3D product configuration and room design tool. You can use it to create AI-assisted product configurations and real-time 3D layouts, enabling seamless design collaboration between your sales team, designers, and clients. Instead of describing ideas verbally, you show them instantly.

Co-Design Platform bridges Product Viewer and Designer into one cohesive workflow. You can use it to consolidate client feedback in one place and maintain complete version history, dramatically streamlining revision cycles that typically slow down projects.

AI Chatbot acts as your always-on intelligent sales assistant. You can use it to capture customer preferences and analyze needs around the clock, trained on your product manuals, FAQs, and design guidelines. It handles initial inquiries so your team focuses on high-value conversations.

Real-Time Pricing Engine connects directly to your product configurations. You can use it to automatically generate accurate quotes as customers make decisions, turning design explorations into concrete sales opportunities without manual calculation delays.

Style One-Click Switch empowers customers to experiment with different aesthetics. You can use it to let clients customize styles, swap products, and approve schemes with a single click—accelerating decision-making and increasing client satisfaction.

API and Modular Tools provide flexible integration options. You can use it to embed specific capabilities like AI rendering or pricing engines into your existing CRM, ERP, or website, extending your current systems without rebuilding everything.

Enterprise Knowledge Base and Asset Library helps organize your product data systematically. You can use it to build standardized 2D/3D digital asset libraries, creating a foundation for long-term digital transformation.

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Who is Using Tsquare AI

Tsquare AI serves a diverse range of organizations across the building and design ecosystem. Understanding who uses the platform helps you identify whether it's the right fit for your situation.

Interior design studios leverage Tsquare AI to rapidly generate client proposals. You can use it to create compelling visual presentations in minutes rather than hours, dramatically improving design efficiency and client communication quality. For studios competing on both speed and presentation quality, this is a significant competitive advantage.

Building materials brands, exemplified by the James Hardie partnership, use the platform to upgrade their product visualization. You can use it to transform how customers experience your products—moving beyond samples and catalogs to immersive digital experiences that drive sales conversion.

Home improvement and renovation companies benefit from the complete workflow support. You can use it to guide customers from initial product discovery through to purchase, shortening sales cycles and reducing the back-and-forth that typically extends closing timelines.

Internal design and sales teams within larger organizations use the collaborative tools. You can use it to enable real-time design collaboration with clients, combining AI-assisted configuration with instant pricing to close deals on the spot.

Organizations undergoing digital transformation find Tsquare AI's low barrier to entry refreshing. You can use it to enter the AI era without massive technical investments—the simplified setup requires minimal technical knowledge, making it accessible even for companies with limited IT resources.

Companies with existing systems appreciate the API flexibility. You can use it to integrate AI visualization capabilities into your current CRM, ERP, or website, extending rather than replacing your existing infrastructure.

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Technical Features

The technology powering Tsquare AI combines cutting-edge AI capabilities with practical engineering designed for real-world business use. Here's what makes the platform technically distinctive.

AI Space Recognition and Analysis intelligently identifies spatial structures within uploaded images. You can use it to transform 2D photos into navigable 3D environments automatically—eliminating the need for expensive 3D modeling from scratch.

Photorealistic Rendering delivers professional-quality visuals in seconds. You can use it to generate accurate, lifelike representations of products in context, building customer confidence through visual authenticity. Tsquare's rendering speed—producing results in seconds rather than hours—sets it apart from traditional rendering pipelines.

Automatic 3D Model Generation from CAD/PDF/Images simplifies your asset creation workflow. You can use it to convert existing CAD files, PDFs, or product images into 3D models, leveraging over 500 high-quality training samples that ensure accuracy and consistency across your digital library.

Cross-Device Experience ensures your customers can engage anywhere. You can use it to deliver consistent experiences on both desktop and mobile devices, with responsive design that adapts to any screen size—critical for reaching customers wherever they research and decide.

Smart API Integration enables modular deployment. You can use it to connect Tsquare's capabilities with your existing enterprise systems through well-documented APIs, whether you need AI rendering, pricing engines, or user management as standalone services.

Scalable Infrastructure supports enterprise-grade deployments. You can use it to handle high-volume usage without performance degradation, with architecture designed to grow alongside your business demands.

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Tsquare AI Pricing Plans

Tsquare AI offers three pricing tiers designed to match different team sizes and capability requirements. Each plan provides clear value at its price point, allowing you to choose based on your current needs while maintaining growth options.

The Basic plan is ideal if you're a small design studio or sales team looking to introduce AI-powered visualization. At $96 per year, it provides fundamental Product Viewer and Designer capabilities alongside the AI chatbot—everything needed to transform static presentations into interactive experiences.

The Business plan at $192 per year suits growing teams requiring additional user seats and storage. You get advanced features and comprehensive reporting, enabling better insights into customer behavior and sales performance.

The Enterprise plan at $384 per year delivers unlimited users and storage with personalized service and enterprise-grade security. This is the choice for organizations deploying across multiple locations or integrating deeply with existing enterprise systems.

All plans include access to the platform's core AI capabilities—the difference lies in scale and support level. Our team can help you determine which plan matches your specific situation.

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Frequently Asked Questions