People.ai - AI-powered Revenue Intelligence and Sales Optimization Platform

What Is People.ai — Your Revenue Intelligence Answer Platform

If you're a sales leader, you've likely experienced this frustration: your CEO asks, "Will we hit our numbers this quarter?" and you find yourself building spreadsheets to explain why your forecast keeps changing. You have data scattered across CRM, email, calendar, and countless calls—but none of it actually answers the questions that matter most.

This is the fundamental problem with traditional sales tools. Your CRM shows you what happened. Dashboards display metrics. But neither tells you what will actually close or why a deal stalled. You spend hours interpreting data instead of acting on insights.

People.ai changes this completely. Rather than just showing you numbers, People.ai answers your questions directly. That's why we call it an "Answer Platform" rather than just another analytics tool.

Think about the questions you ask every day: "Which deals will actually close this quarter?" "Why is this opportunity stuck?" "Who on the buying committee is engaged—and who's silent?" "Where should my team focus their energy?" These are the questions that determine whether you hit your number, and People.ai is designed to answer all of them.

The platform works by automatically capturing every customer interaction—emails, calls, meetings—without requiring your sales reps to manually log anything. This data then feeds into AI-powered analysis that transforms raw activity into actionable answers. The result? Sales leaders finally have the clarity they need to make confident decisions.

Companies like Red Hat, OpenAI, Rubrik, and Hewlett Packard Enterprise rely on People.ai to power their revenue operations. The results speak for themselves: customers achieve 43% higher win rates, 30% shorter sales cycles, and 20-30% improvement in forecast accuracy. Red Hat specifically reports a 50% win rate improvement, while AMD reduced manual data entry by 75-85%.

People.ai isn't new to this space. Founded in 2016 and backed by investors including Andreessen Horowitz and Y Combinator, we've been pioneering AI-driven revenue intelligence for over eight years. Today, we're recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration.

---

Core Capabilities That Drive Real Results

What makes People.ai different from other sales tools? Let's walk through the capabilities that customers actually use every day to close more deals.

Activity Capture That Actually Works

You know the problem: your CRM only contains what sales reps manually enter, which means it captures maybe 20% of actual customer interactions. People.ai solves this by automatically connecting to Gmail, Outlook, Zoom, Microsoft Teams, and other tools your team already uses. Every email, call, and meeting gets captured and synced to your CRM—without anyone typing a thing.

The impact is tangible: each sales rep saves approximately 30 hours annually on manual data entry. That's 30 hours they can spend selling instead of logging.

SalesAI Answer Platform—Just Ask

This is where People.ai truly differentiates. Instead of building dashboards and hoping you find answers, you simply ask questions in natural language:

• "Will this deal close on time?"
• "Which opportunities are at risk this week?"
• "Who should I be talking to at this account?"
• "Write a follow-up email for yesterday's call"
• "What are the next best steps for this opportunity?"

The AI analyzes real execution data—your actual deal history, team selling patterns, and customer interactions—to provide answers grounded in what's actually happening. Pre-built AI assistants are tailored for sales reps, managers, and customer success teams, so each role gets relevant guidance.

Forecasting You Can Defend

Tired of building spreadsheets to justify your numbers? People.ai analyzes deal velocity, champion involvement, and historical patterns to deliver real-time forecast accuracy. You'll see which deals have momentum, which are losing steam, and which need your attention.

Customers report 20-30% improvement in forecast accuracy. More importantly, you can confidently answer: "Yes, we'll hit this number—and here's why."

Account Execution at Scale

Enterprise deals are complex. Multiple stakeholders, multiple subsidiaries, buying committees that span organizations. People.ai gives you a complete view of account health across the entire buying committee. AI-driven summaries highlight stakeholder engagement patterns, and automatic mapping of parent-child account relationships means you can see the full picture—even for customers with 50 subsidiaries.

Opportunity Health Checks

Wondering why a deal stalled? People.ai provides real-time visibility into each opportunity's true status. Activity-level analysis tracks stakeholder responses, meeting frequency, and response times. Compare current deals against historical patterns to understand what's normal and what needs attention.

CRM Data Completeness

Here's the reality: your CRM becomes a trusted single source of truth when it actually contains all your data. People.ai automatically creates and enriches contacts, syncs all activity data, and supports Salesforce, Dynamics 365, and Oracle CRM with custom field and object mapping.

Multi-CRM Visibility

Operating across regions or business units with different CRM systems? People.ai connects to multiple CRMs simultaneously, giving you visibility across geography, business unit, and subsidiary—no more data blind spots.

MCP Integration

The Model Context Protocol (MCP) server lets you embed insights directly into existing workflows. With 50+ out-of-the-box integrations, you can connect to internal AI assistants, build custom reports, and extend capabilities through API and BI connectors.

---

Who Uses People.ai — Real Scenarios from Real Teams

People.ai serves sales leaders, revenue operations professionals, and sales reps across enterprise B2B organizations. Here are the situations where customers tell us People.ai makes the biggest difference.

When You Need to Defend Your Forecast

The weekly forecast call. Your CEO asks: "Will we make our number?" You're tempted to say "maybe" because deals keep shifting.

With People.ai, you get real-time forecast accuracy based on deal velocity, champion involvement, and historical patterns. You can confidently answer: "Yes, we will hit $X—and here's exactly which deals will close and which need intervention." You stop building spreadsheets and start leading with data.

When Deals Go Dark Without Warning

The scenario: a deal suddenly loses momentum, a key stakeholder goes silent, or you realize you never actually built a relationship with the economic buyer—usually right before the forecast call.

People.ai identifies these risks early. The platform flags opportunities losing steam, missing stakeholders, or weak engagement patterns. You intervene before deals tank—not after.

When Your Team Doesn't Know Where to Focus

Your team is busy but not productive. Pipeline coverage is thin in some regions, and you can't tell which deals actually have buying signals.

People.ai shows where coverage is weak, which regions aren't generating enough pipeline, and which buying signals your team is missing. You focus your team on deals that will actually convert—and adjust coverage strategically.

When Your CRM Is a Data Graveyard

Your CRM only contains what reps manually entered—if they entered anything at all. The data is incomplete, inaccurate, and useless for decision-making.

People.ai automatically captures every email, meeting, and call, then writes that data back to your CRM. Your CRM becomes complete and trustworthy—no more relying on memory or guesswork.

When Sales Reps Are Drowning in Admin Work

Your reps spend hours each week manually logging activities, updating fields, and maintaining CRM hygiene. That's time not spent selling.

Automation handles all activity capture. Reps focus on selling, and each saves approximately 30 hours annually on manual data entry. That's substantial when you multiply that across a team.

When Enterprise Accounts Feel Overwhelming

A major account spans 50 subsidiaries with dozens of stakeholders. You can't see who's engaged, who's silent, or what the overall account health looks like.

People.ai automatically maps parent-child relationships and rolls up engagement across the entire account structure. You see the complete picture—even for the most complex enterprise relationships.

When Coaching Feels Like Guessing

As a manager, you want to help your team succeed. But you don't know which deals need attention or what guidance to provide.

People.ai gives you actionable insights for coaching and pipeline reviews. You coach the right deals at the right time—not based on outdated CRM notes or gut feeling.

When RevOps Is Stuck in Data Cleanup

Revenue Operations spends more time cleaning data and creating manual reports than providing strategic insights. They're seen as support, not strategic partners.

With complete, accurate data plus AI-driven analysis, RevOps becomes the smartest people in the room. They deliver data-backed strategic recommendations instead of fixing data quality issues.

---

Platform Capabilities Built for Enterprise Scale

If you're evaluating sales technology, you need to know it actually works at scale—and that your data is secure. Here's what underpins the People.ai platform.

Technology That Powers Real Answers

People.ai combines several advanced technologies to deliver on its promise:

• Generative AI analyzes real-time execution data to answer your specific questions—not just display metrics
• Automatic Activity Capture connects to your existing tools and captures every interaction without manual input
• AI-Driven Account & Deal Health Checks continuously monitor your opportunities and accounts
• Predictive Analytics identifies which deals will close and which are at risk
• Machine Learning Pattern Recognition compares current deals against historical patterns to surface insights
• Model Context Protocol (MCP) enables workflow integration and custom extensions

Architecture Built for Reliability

Enterprise-grade reliability isn't optional. People.ai delivers:

• 99.5% availability SLA
• AWS high-availability environment
• AWS Shield DDoS protection
• Data encryption in transit and at rest

Security Certifications That Matter

Enterprise security requires rigorous validation. People.ai maintains:

• SOC 2 Type II certification
• ISO 27001 certification
• ISO 27701 (privacy) certification
• ISO 27017 (cloud security) certification
• CSA Star certification
• Google OAuth verification

Compliance You Can Trust

Your data stays compliant with major regulations:

• GDPR compliant
• CCPA compliant
• Built on NIST and ISO 27001 information security frameworks

Data Security That Protects You

Your data never becomes our product:

• Customer data stored in dedicated AWS S3 buckets—yours, not ours
• Encryption in transit and at rest
• Your data is never used to train AI models
• Your data is never shared with other customers
• Complete transparency in data handling

Fast Implementation, Fast Time-to-Value

Worried about lengthy implementation cycles? Most customers are live within 2-4 weeks. The platform auto-connects to your email, calendar, and CRM. Your RevOps team handles configuration and permissions—no heavy IT involvement required.

---

Frequently Asked Questions