Graphite Note - No-code Decision Intelligence for Data Teams

What is Graphite Note

If you've ever stared at a dashboard full of charts and numbers, wondering what to actually do with all that data, you're not alone. Data teams across retail, manufacturing, and consumer goods companies spend months building predictive models—only to end up with answers to questions like "what happened" and "what will happen." But the question that actually matters? "What should I do about it?" That's where Graphite Note comes in.

Graphite Note is an enterprise-grade no-code decision intelligence platform that transforms predictions into actionable prescriptions. Unlike traditional BI tools that stop at telling you what happened, Graphite Note takes you all the way from prediction to prescription—helping your team understand not just what will happen, but why it happens and exactly what actions will drive the best outcomes.

The platform combines predictive modeling, causal analysis, and prescriptive recommendations in one seamless workflow. Think of it as having a data science team that doesn't just forecast results, but tells you which lever to pull, how hard, and what impact you'll see.

Trusted by over 15,000 businesses worldwide, Graphite Note emerged from Qualia Data Sciences (2012-2021), serving renowned enterprises like True, RTL, Fexco, and CYBERTREND. The platform has been cited by Gartner and Forrester industry reports, reflecting its growing influence in the decision intelligence space.

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Core Features of Graphite Note

Graphite Note delivers six powerful capabilities that transform how your team makes decisions. Each feature is designed to solve real business problems, not just generate interesting insights.

Predict: See What's Coming — Graphite Note's proprietary ML engine automatically selects and tunes the best algorithms for your data. Whether you need time-series forecasting for demand planning, binary classification for churn prediction, or regression for price sensitivity analysis, the platform handles the heavy lifting. In one case study, a Thai telecom company achieved a 174% improvement in conversion rates (from 1.9% to 5.2%) using Graphite Note's predictive capabilities.

Understand Cause: Know Why It Happens — Predictions alone don't drive action. Graphite Note's causal inference engine identifies the real drivers behind your business outcomes, helping you move beyond "what happened" to "why it happened." For a Latin American CPG company, this meant identifying and explaining over 90% of sales variations—a capability that transformed their approach to data-driven decision making.

Prescribe: Get Actionable Recommendations — This is where Graphite Note truly stands apart. The platform translates insights into clear action plans with expected impact, timing, target audiences, and budget guidance. No more guessing games. In marketing optimization scenarios, users have seen Email ROI reach 5.2x and Search ROI hit 4.3x.

Decision Impact Model: Test Before You Act — Ever wished you could run a simulation before committing to a major decision? Graphite Note's Decision Impact Model lets you do exactly that. By combining scenario simulation with uplift prediction, you can answer "what if" questions with confidence. In one example, targeting a specific customer segment (Beta group) with promotions delivered +7.8% response, while the Gamma group showed -0.4%—proving that not all customers respond equally to the same offers.

Data Connectors: Bring Your Data Together — Graphite Note integrates seamlessly with your existing data sources through CSV uploads, database connections (PostgreSQL, MySQL, and more), and API feeds. Your data stays where it is; Graphite Note brings the intelligence to it.

Activate: Close the Loop — Insights without action are just interesting stories. Graphite Note's activation features push recommendations directly into your existing tools—CRM systems, operations platforms, and marketing automation tools—creating a seamless bridge between analysis and execution.

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Who Uses Graphite Note

Graphite Note serves teams across industries who have data but struggle to turn it into decisions. Here's how different teams benefit:

Retail and Ecommerce — From demand forecasting to inventory optimization and customer segmentation, retail teams use Graphite Note to predict what products will sell, when to restock, and which customers are most valuable. In one implementation, a retailer achieved 17% earlier replenishment, completely avoiding stockouts that previously plagued their operations.

Consumer Goods (CPG) — CPG companies leverage Graphite Note to understand promotion effectiveness, analyze sales drivers, and improve market attribution. The platform helped one Latin American CPG company achieve transparent, sales-driven insights for the first time—reducing analysis time by 70%.

Manufacturing — Quality control teams use Graphite Note for defect prediction, waste reduction, and preventive maintenance. A European manufacturer achieved up to 10% reduction in waste rates, with defect warnings appearing hours before issues would traditionally be detected.

Telecommunications — Telecom operators use the platform for customer churn prevention, marketing response prediction, and conversion optimization. The Thai telecom case we mentioned earlier saw conversion rates jump from 1.9% to 5.2% within weeks—not months.

Digital Marketing Teams — Marketing professionals use Graphite Note to optimize budget allocation across channels, predict ROI per channel, and attribute results to specific campaigns. By shifting budget from Social to Search and Email based on Graphite Note's recommendations, teams consistently achieve higher returns.

Finance and Fintech — Financial institutions apply the platform for customer lifetime value prediction, risk assessment, and pricing optimization—identifying which customers present the best opportunity for upselling and which pricing strategies maximize revenue.

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Getting Started with Graphite Note

One of Graphite Note's strongest selling points is how quickly teams can go from data to decisions. The entire workflow follows five intuitive steps—no coding required.

Step 1: Connect — Start by bringing your data into the platform. Graphite Note supports multiple connection methods: upload CSV files directly, connect to databases like PostgreSQL or MySQL, or pull data through API feeds. Your existing data infrastructure stays intact; Graphite Note integrates with what you already have.

Step 2: Model — Once your data is connected, choose a template or build a custom model. Graphite Note offers pre-built templates for common use cases: demand forecasting, customer churn prediction, CLTV (Customer Lifetime Value), ABC inventory analysis, and RFM customer segmentation. If your needs are more specific, the custom modeling option lets you define your own target variables and model parameters.

Step 3: Explain — After the model runs, Graphite Note generates causal driver analysis—not just predictions, but explanations of why outcomes are likely. You'll see which factors are driving results and how much each factor contributes.

Step 4: Prescribe — This is where the magic happens. Graphite Note transforms its analysis into actionable recommendations: which customers to target, what prices to set, how to allocate budget, when to act. Each recommendation comes with expected impact metrics and implementation guidance.

Step 5: Activate — Finally, push these recommendations directly into your operational tools. Integration with CRM platforms, marketing automation systems, and operations software ensures your team acts on insights without manual data transfer.

The platform runs on AWS infrastructure and works with all modern browsers. There's no software to install and no IT overhead to manage.

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Pricing Plans

Graphite Note offers two distinct plans designed to serve different stages of your decision intelligence journey.

Enterprise Plan — Priced at $50,000/year minimum (with scaling to $200,000/year based on usage), the Enterprise plan delivers complete decision intelligence capabilities. You get full access to predictive modeling, causal analysis, and prescriptive recommendations. The plan includes high-performance infrastructure, custom model and user limits, dedicated customer success support, comprehensive onboarding, and managed services. Critically, Enterprise includes ISO 27001:2022 and ISO 42001:2023 certifications—essential for organizations with strict security and AI governance requirements.

Sandbox Plan — The free Sandbox version lets you explore the platform with limited functionality. You'll access no-code prediction templates but with restricted data row limits, model counts, and user seats. Output is limited to core dashboards and explanations—no prescriptive playbooks. This plan works well for individual evaluation and business scenario proof-of-concept, but it's not designed for production use.

Academic and Startup Discounts — Graphite Note offers special pricing for academic institutions and startup companies, making the platform accessible to a broader range of organizations exploring decision intelligence.

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Frequently Asked Questions

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Graphite Note vs Competitors

Understanding how Graphite Note compares to alternatives helps you make an informed decision about your decision intelligence investment.

Graphite Note's key differentiators make it the preferred choice for organizations that need more than dashboards:

Complete Decision Flow — Most tools stop at prediction. Graphite Note completes the journey: predict what will happen, understand why it happens through causal analysis, and receive specific prescriptions for what actions to take.

No-Code Accessibility — Business users operate independently. You don't need to hire data scientists or ML engineers to build and interpret models.

Enterprise-Grade Security — With both ISO 27001:2022 and ISO 42001:2023 certifications, Graphite Note meets the most stringent security and AI governance requirements—critical for large organizations.

Managed Services Included — Unlike software-only vendors, Graphite Note's Enterprise plan includes managed services and outcome delivery, ensuring you achieve results, not just have access to tools.

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If you're ready to move beyond dashboards and start making data-driven decisions with clear action plans, Graphite Note offers the most comprehensive path from prediction to prescription. With over 15,000 organizations already benefiting from decision intelligence, the question isn't whether to make the shift—it's whether your team can afford not to.