Immersity - AI-powered spatial computing platform for immersive experiences

What is Immersity

Have you ever watched a movie on your phone and wished you could actually feel part of the scene? Or tried to share a photo on social media that just looks flat compared to what you remember? You're not alone. Traditional 2D content—whether it's photos, videos, or graphics—lacks the depth and immersion that makes experiences truly memorable. And until now, experiencing true 3D content meant investing in expensive dedicated hardware like VR headsets or specialized 3D displays.

Immersity changes that equation entirely. It's a spatial computing platform that brings immersive 3D experiences to any device you already own—without requiring additional equipment. Whether you're using a smartphone, tablet, laptop, or desktop monitor, Immersity transforms how you consume and create content.

What makes Immersity truly unique is its Switchable-Display technology—the only solution of its kind in the industry. This patented hardware enables displays to switch between standard 2D mode and immersive 3D mode in milliseconds, without any loss in resolution or brightness. When you need a regular screen, it works exactly like a normal display. When you want immersion, it becomes a window into three-dimensional space.

The company behind Immersity, Leia Inc., has been pioneering this space since 2014 when it spun out of HP Labs. With over 2,000 patents—the largest patent portfolio in the industry—and a team of more than 200 experts across Silicon Valley, the Netherlands, and China, Immersity represents nearly a decade of continuous innovation in spatial computing.

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Immersity's Core Features

Here's what you can actually do with Immersity—and why these features matter for your specific use cases.

Spatial AI Depth Conversion Engine lets you transform any 2D image or video into immersive stereoscopic content in real time. Trained on proprietary datasets, this AI engine processes content at the pixel level, delivering near-instant conversion with 4K resolution support. If you're a content creator, you can take your existing photos and videos and instantly give them depth and dimension that captures attention in social media feeds.

Spatial Tracking uses AI algorithms to track your eye position and predict short-term movement trajectories. This ensures precise alignment between your left and right eyes, which is essential for a comfortable 3D experience. The system responds in milliseconds, adapting as you move so the content stays perfectly synchronized with your perspective.

Personalized Viewing goes even further by eliminating the motion sickness that often accompanies 3D content. Advanced AI algorithms provide smooth motion and accurate depth rendering through real-time pixel-by-pixel processing and motion prediction. The result is a natural, immersive experience that feels comfortable even during extended viewing sessions.

Switchable-Display Hardware is Immersity's flagship innovation. This patented technology uses nano-lens structures for pixel-level light direction combined with a switchable liquid crystal layer that transitions between modes in milliseconds. Every single pixel is precisely calibrated, achieving crosstalk below 1%—so low that human eyes cannot perceive any artifacts. For device manufacturers, this means they can integrate Immersity technology into phones, tablets, laptops, and monitors without compromising the standard display experience.

Immersive Motion transforms static images into dynamic videos. The AI analyzes image depth and generates coherent animations that you can share on social media. You can export in MP4 (up to 4K), GIF (360p), or MOV format for Apple Music integration.

Apple Music Album Motion specifically helps musicians and artists promote their albums by adding dynamic effects to Apple Music cover art. A dedicated AI model adapts to Apple specifications, outputting 3:4 and 1:1 aspect ratio videos in MOV format.

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Who is Using Immersity

Understanding whether Immersity fits your needs means seeing how others are already using it. Here are the main user profiles and what the platform enables for each.

Social media content creators use Immersity to make their posts stand out in crowded feeds. The one-click conversion from photo to immersive 3D content creates eye-catching shares that generate higher engagement. Whether you're an influencer, marketer, or just someone who wants their Instagram or TikTok content to pop, Immersive Motion delivers that competitive edge.

Professional designers and architects leverage real-time 3D preview capabilities to view their creations immersively. Instead of relying on flat 2D tools that can't convey spatial relationships, they can step inside their designs and experience them as intended. This leads to faster design decisions and fewer costly revisions.

Gaming and entertainment enthusiasts experience enhanced spatial awareness and visual impact. Games feel more immersive when depth cues let you perceive distances naturally, and movies become theater-quality experiences in your own home.

Education and training professionals use spatial views to make complex concepts more intuitive. Students understand anatomy, geography, engineering, and art history better when they can explore three-dimensional models rather than looking at flat diagrams.

OEM device manufacturers integrate Immersity technology to differentiate their products in crowded markets. By transforming any device into an immersive display, they offer unique value propositions that set their hardware apart from competitors.

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Immersity's Technical Features

For those who want to understand the engineering behind Immersity, here's a deeper look at the technical architecture that makes this possible.

The Switchable-Display hardware architecture combines nano-optics with a switchable liquid crystal layer. The nano-lens structure directs light at the pixel level, enabling precise light field control. The switchable liquid crystal layer enables mode transitions in milliseconds—fast enough that users experience seamless switching without any visible interruption. Each pixel undergoes individual calibration during manufacturing, achieving crosstalk below 1%—a figure so low that the human visual system cannot detect any ghosting or artifacts.

The Spatial AI software engine handles content transformation and user tracking. Real-time eye tracking and prediction algorithms monitor where you're looking and anticipate where you'll look next, enabling smooth perspective changes. Depth map generation creates the 3D structure from 2D inputs, while pixel-by-pixel processing ensures every detail contributes to the final immersive output.

Panel support covers an impressive range. Immersity technology works with displays from 5 inches to 37 inches, accommodating both LCD and OLED panel types. This flexibility enables integration across the entire product spectrum, from smartphones to large desktop monitors.

SDK support is comprehensive, with development tools available for Android, Unity, Unreal Engine, and Windows. Whether you're building mobile apps, games, or desktop applications, Immersity provides the tools needed to create immersive content.

Performance metrics speak for themselves: crosstalk below 1%, 4K resolution support, and millisecond-level response times for both display switching and eye tracking. These specifications ensure that Immersity delivers on its promise of premium immersive experiences.

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Immersity's Ecosystem

Immersity doesn't exist in isolation—it's part of a broader ecosystem of hardware partners, software platforms, and developer tools that make spatial computing accessible.

Strategic partnerships have been instrumental in bringing Immersity technology to market. Acer's SpatialLabs ConceptD laptops were among the first commercial products featuring Immersity, giving creative professionals access to immersive 3D workflows. The collaboration with Apple Music on Album Motion demonstrates Immersity's versatility in entertainment and music promotion. The earlier Red Hydrogen One holographic phone showed the company's vision for bringing this technology to mobile devices.

The hardware ecosystem spans the full device spectrum. Smartphones, tablets, laptops, and monitors can all potentially deliver immersive experiences through Immersity technology. For consumers, this means you don't need to buy specialized equipment—you can find Immersity capabilities built into devices you might already be considering.

The software ecosystem provides multiple entry points for developers. The SDK supports the most popular development platforms—Android, Unity, Unreal Engine, and Windows—making it accessible whether you're building mobile apps, games, or enterprise applications. Comprehensive documentation and developer resources are available to accelerate integration.

The developer community is growing through Discord and other channels, where creators share tips, showcase projects, and collaborate on new uses for Immersity technology. This community-driven approach helps the platform evolve based on real user feedback and innovative applications.

Cross-device compatibility is ensured through the LIF (Leia Image Format) file format. Images saved in LIF contain a hidden second viewpoint that standard devices display as regular 2D content, while Immersity-capable devices automatically render the 3D version. This backward compatibility means your content works everywhere, with enhanced experiences on supported hardware.

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Frequently Asked Questions