Lebesgue: AI CMO - AI-powered CMO for e-commerce brands

Lebesgue: AI CMO — Introduction

Struggling with unclear attribution? Drowning in dashboards but starving for insights? You're not alone. E-commerce brands face a critical challenge: massive amounts of data with minimal ability to act on it. You know your ROAS dropped, but you don't know why. You suspect certain channels aren't performing, but you can't prove it. Your competitors are ramping up ad spend, and you're flying blind.

Lebesgue: AI CMO changes that equation entirely.

Lebesgue is an AI-driven full-stack marketing analytics platform built specifically for e-commerce brands. Instead of toggling between ten different dashboards, you get a single interface where one question yields actionable growth strategies. Whether you're asking "Why did my Meta ROAS drop?" or "Which customers are driving my profits?", Henri—the AI CMO—delivers answers backed by data from over 10,000 e-commerce brands.

The platform has earned the trust of 10,000+ e-commerce brands worldwide, with 5,000+ active businesses using it daily. The proof is in the performance: customers report an average ROI improvement of 40% and save over 80 hours per month on data extraction, reporting, analysis, and ad optimization.

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Core Features & Capabilities

Lebesgue bundles everything your growth team needs into one platform—no more tool fragmentation, no more data silos.

Henri AI — Your Intelligent Marketing Advisor

At the heart of Lebesgue is Henri, the AI CMO that answers your burning marketing questions in plain language. Trained on data from over 10,000 e-commerce brands, Henri doesn't just display charts—it provides executable strategies.

Ask questions like "Why did my Meta ROAS drop?" or "What products should I promote next week?" and receive specific, data-backed recommendations. Henri analyzes your entire marketing ecosystem—ad performance, customer behavior, inventory trends—and delivers insights you can implement immediately.

Le Pixel — First-Party Attribution

In a privacy-first world, accurate attribution is harder than ever. Le Pixel solves this with first-party pixel tracking, server-side tracking, and AI-powered cross-device matching. Unlike last-click attribution that hides the real customer journey, Le Pixel reveals true conversion paths across channels, ads, and campaigns.

Le Pixel supports advanced attribution models including Shapley Value and Markov Chain, giving you the accuracy enterprise brands rely on—without the enterprise price tag.

LTV Analysis — Customer Lifetime Value

Not all customers are created equal. Lebesgue's LTV analysis uses predictive modeling and cohort analysis to identify which customers drive the most value. Break down customer lifetime value by product, geography, and discount behavior to optimize your acquisition and retention strategies with precision.

Competitor Tracking — Sentinel

What are your competitors doing? Sentinel provides real-time monitoring of competitor ad spend, creative trends, and messaging strategies. Paired with Echo for competitor email tracking and Spotlight for identifying high-potential products, you stay ahead of market movements.

AI Agents — Specialized Intelligence

Lebesgue goes beyond Henri with purpose-built AI agents for specific challenges:

• Thinking ICP: Build detailed ideal customer profiles
• Creative Frida: Analyze what's working in your ad creative
• Revenue Drop Investigator: Diagnose why revenue dipped
• Landing Page Strategist: Optimize conversion pages

Marketing Mix Modeling (MMM)

Budget allocation shouldn't be guesswork. Balancer optimizes your marketing channel budgets while Prophet predicts future performance based on historical data and market trends. Make data-driven decisions about where to invest every dollar.

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Typical Use Cases

Here's how leading e-commerce brands use Lebesgue to solve real business problems:

Scenario 1: Unclear Attribution → Precision Tracking

The Pain: You're unsure which channels or ads actually drive sales. Last-click attribution shows Facebook as the winner, but that might just be the final touchpoint before purchase.

The Solution: Le Pixel first-party attribution reveals the true customer journey. You discover that email drives 40% of conversions that last-click attributed to paid social. Now you can allocate budget based on reality, not optical illusions.

Scenario 2: Unknown Customer Value → LTV Optimization

The Pain: You're spending equally to acquire all customers, but some clearly deliver more value than others.

The Solution: LTV analysis identifies your highest-value customer segments. You discover that customers who purchase within 7 days have 3x higher lifetime value. Armed with this insight, you optimize acquisition spend to target similar profiles—resulting in a 45% improvement in customer quality.

Scenario 3: Blind to Competitors → Real-Time Monitoring

The Pain: Your competitors are increasing ad spend, launching new campaigns, and you have no visibility into market movements.

The Solution: Sentinel tracks competitor ad spend and creative trends in real-time. You notice a competitor aggressively testing a new angle in their ads—your team launches a counter-campaign within 48 hours, protecting your market share.

Scenario 4: Data Overload → AI-Powered Interpretation

The Pain: You have five different dashboards but no time to analyze them. You're making decisions based on gut feeling rather than data.

The Solution: Henri answers your specific questions in seconds. "Why did my ROAS drop this week?" Henri analyzes all your data sources, identifies the root cause (a creative fatigue issue on your top-performing ad), and recommends specific actions. Result: 80+ hours saved monthly on data extraction and analysis.

Scenario 5: Budget Allocation Uncertainty → MMM Optimization

The Pain: You're unsure whether to increase Google spend, double down on email, or invest in new channels.

The Solution: Prophet predicts performance based on historical data, while Balancer suggests optimal budget allocation across channels. You implement the recommendations and see a 32% improvement in overall marketing efficiency within 60 days.

Scenario 6: Poor Creative Performance → AI Optimization

The Pain: Your ad creative is underperforming, but you don't know why or what to test next.

The Solution: Creative Frida analyzes your creative assets and identifies patterns in high-performing ads. Combined with the Breakthrough Ads Architect, you receive data-backed creative recommendations. A client using this feature saw a 58% improvement in ad engagement within 30 days.

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Data Integrations & Ecosystem

Lebesgue connects with the tools your e-commerce business already uses:

E-Commerce Platforms

• Shopify (deep integration)
• WooCommerce (full support)

Advertising Channels

• Meta Ads (Facebook/Instagram)
• Google Ads
• TikTok Ads

Data Sources

• Klaviyo (email marketing)
• Amazon (marketplace)
• GA4 (Google Analytics)

Attribution Infrastructure

• Le Pixel: First-party pixel tracking
• Server-Side Tracking: Accurate conversion measurement
• Facebook CAPI Integration: Improved Meta ad tracking accuracy

The platform's first-party approach ensures you get accurate data without relying on third-party cookies—future-proofing your analytics as privacy regulations tighten.

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Pricing Plans

Lebesgue offers transparent pricing designed to deliver ROI from day one.

Analytics Platform

Analytics Plan Comparison

Le Pixel (First-Party Attribution)

Pricing scales with your annual revenue:

ROI Commitment: The average customer sees ROI within the first month. With a 40% average improvement in marketing efficiency, the platform pays for itself—often many times over.

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Frequently Asked Questions

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Ready to Transform Your Marketing?

Join 10,000+ e-commerce brands using Lebesgue to make data-driven decisions. Start with the 14-day free trial—no credit card required—and discover what an AI CMO can do for your growth.

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