Facia - AI-powered facial biometrics and deepfake detection

What is Facia — Facial Biometrics & Deepfake Detection Solution

Imagine this: you're verifying a customer's identity for a bank account opening, but the face on the video isn't real. Or you're swiping through a dating app profile that looks perfectly normal—except the person behind those photos doesn't exist. These aren't sci-fi scenarios anymore. Deepfakes and identity fraud are costing businesses billions annually, and traditional security measures simply can't keep up.

This is exactly why Facia exists. We're an AI-powered facial biometrics platform designed to answer one critical question: Is this person real?

Founded in London in 2022, Facia has quickly become a trusted name in biometric security, serving organizations across 190+ countries and regions. Our mission is ambitious yet clear—verifying 80 billion faces worldwide and restoring trust in digital interactions.

What sets us apart isn't just our technology; it's our results. One of the UK's largest KYC providers saved $3.52 million after implementing Facia. A European KYC solution reduced its false match rate to under 1%. Another UK-based KYC company boosted its first-pass rate from the industry average of 65% to an impressive 95%. These aren't just numbers—they're proof that when you get identity verification right, everyone benefits.

Our platform delivers the world's fastest liveness detection in under 1 second, detects deepfakes with 90% accuracy, and protects against more than 56 different spoofing attack types. We're proud to hold iBeta Level 2 certification and have passed NIST FRVT testing—credentials that matter when security is on the line.

Whether you're a government agency, a bank, a gaming platform, or an enterprise looking to secure your digital ecosystem, Facia gives you the tools to verify real people and stop fraudulent actors in their tracks.

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Core Capabilities — What Facia Delivers

At Facia, we believe security shouldn't slow your business down. That's why every feature we build starts with a simple question: how does this help our customers move faster while staying protected?

3D Liveness Detection

Our flagship capability is 3D Liveness Detection—and it's the fastest in the world. While traditional solutions rely on X, Y, Z dimensional analysis, we've introduced a revolutionary Time dimension that analyzes facial movements over time. This four-dimensional approach creates a dynamic, living map of each face, making it virtually impossible to fool with static photos, videos, or even sophisticated 3D masks.

The numbers speak for themselves: sub-second response time, False Acceptance Rate (FAR) of 1/100M with less than 1% False Rejection Rate (FRR), and iBeta Level 2 certification under ISO 30107-3. We're not just meeting industry standards—we're setting them.

Deepfake Detection

Deepfake Detection is our AI-powered defense against synthetic media. Our system analyzes subtle tells that even the human eye might miss—eye movement patterns, lip-sync inconsistencies, unnatural shadows, and reflection anomalies. Whether it's a manipulated selfie, a cloned voice video, or a fully generated face, Facia catches it with 90% accuracy, significantly outperforming the industry benchmark of 82% set by Meta's DFDC.

This matters now more than ever. With deepfake technology becoming more accessible, organizations need proactive defenses—not just reactive checks.

Face Recognition

Our Face Recognition engine handles both 1:1 matching (comparing two faces) and 1:N search (finding a face in a database). Trained on diverse datasets across ethnicities and demographics, we've eliminated the bias that plagues many legacy systems. The result? 0% false match rate and negligible false non-match rates. Whether you're deduplicating customer databases, managing access control, or running考勤 systems, you can trust Facia to deliver accurate results every time.

Age Estimation

Need to verify age without collecting identity documents? Our Age Estimation feature provides anonymous age analysis with confidence intervals, making it perfect for iGaming platforms verifying player ages or retail environments checking age-restricted purchases. It's fast, privacy-preserving, and reliable.

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Who Uses Facia — Real-World Application Scenarios

Facia isn't a one-size-fits-all solution—it's a versatile platform that adapts to the unique challenges of different industries. Let's walk through where we see the most impact.

KYC Customer Onboarding

Digital onboarding is everywhere, but so is digital fraud. Financial institutions, fintech companies, and service providers using Facia for KYC have seen remarkable results. One UK KYC solution achieved a 95% first-pass rate—compared to the industry average of just 65%. That means fewer legitimate customers get stuck in verification loops, and fraudsters get rejected before they ever get in.

Banking & Digital Trust

Banks face increasingly sophisticated fraud tactics. Facia's liveness detection ensures that the person accessing an account is the real owner—not someone with a stolen ID or a convincing mask. Our systems maintain less than 1% false match rates, even with older identity documents. For high-risk operations like large wire transfers, our step-up authentication triggers real-time 3D liveness verification exactly when you need it.

Video Call Deepfake Detection

With remote work and virtual meetings now standard, video call fraud is exploding. A cybersecurity company using Facia for real-time video call analysis achieved over 90% deepfake detection accuracy. Our lightweight SDK integrates seamlessly into video platforms, providing instant alerts when synthetic faces are detected.

Dating App Safety

Fake profiles and catfishing have damaged user trust across dating platforms. Facia's 3D liveness verification eliminates fake photos and videos, protecting users from deception and fraud. Every profile photo gets verified against a live selfie, ensuring what you see is who you get.

iGaming Age Verification

A Brazilian iGaming company using Facia for age verification saw 90% of users pass age checks instantly—no manual review needed. This speeds up onboarding while keeping minors out, a critical compliance requirement in regulated markets.

Enterprise Passwordless Authentication

Passwords are a vulnerability. Facia enables passwordless SSO using 3D liveness, giving employees secure, frictionless access to enterprise systems. No more password resets, no more credential theft—just a quick facial scan and you're in.

Additional Scenarios

From immigration automation at borders to facial recognition payments at checkout,Facial recognition is reshaping how industries operate. We also support iris recognition for high-security government projects and document verification for comprehensive identity proofing.

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Technical Architecture & Security Certifications

When you're entrusting a platform with identity verification, you need more than good marketing—you need real credentials and proven technology. Here's what makes Facia technically robust and professionally certified.

Our 3D Liveness Technology

Unlike traditional 3D solutions that map faces using X, Y, Z dimensions, Facia adds a fourth dimension: Time. This means we analyze not just the shape of a face, but how it moves and changes over microseconds. A mask might look like a face in a single frame, but it can't replicate the natural micro-movements of a living person. This unique approach achieves 100% protection against mobile emulator and injection camera attacks—attack vectors that have compromised many other solutions.

Cross-Platform Flexibility

We built Facia to go wherever your customers are. Our SDK is incredibly lightweight at approximately 5MB, meaning it won't slow down your app or eat up storage. We support:

• iOS and Android native SDKs
• REST API for web and backend integration
• Web SDKs for browser-based verification

If it has a front-facing camera, Facia works on it. No specialized hardware required.

Built for Real-World Conditions

People don't verify their identities in perfect lighting wearing nothing but plain clothes. That's why Facia works even when users are wearing hats, glasses, or sunglasses—and in low-light environments. Our algorithms adapt to real conditions, not lab conditions.

Certifications That Matter

Security isn't self-proclaimed—it's independently verified. Facia holds:

• iBeta Level 1 & Level 2 Certification (ISO 30107-3) — the gold standard for biometric liveness detection
• NIST FRVT (Facial Recognition Vendor Test) — passed rigorous government-level testing
• ICAO compliance — meets international standards for travel documents
• ISO 9001 (Quality Management) and ISO 14001 (Environmental Management)
• GDPR and CCPA compliance — protecting user data across jurisdictions

These aren't just badges for our website. They're commitments we make to every customer, audited and verified by independent bodies.

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Pricing Plans — Choose What Fits Your Needs

Facia offers two clear pricing models designed to match your business scale and verification volume. Whether you're testing the waters or processing millions of verifications monthly, we have a plan that works.

Pay As You Go — For Small Projects & Testing

Best for: Startups, pilot programs, or low-volume needs (under 1,000 verifications/month)

This plan lets you get started without upfront commitment. Pay only for what you use:

What's included:

• Full API access
• Analytics dashboard
• Web SDKs
• Rate limit: 20 verifications/minute

This is the perfect entry point for teams wanting to validate Facia's effectiveness in their workflow before scaling up.

Enterprise — For High-Volume Operations

Best for: Organizations processing over 1,000 verifications monthly

Our Enterprise plan delivers everything in Pay As You Go, plus:

• Custom pricing with volume discounts — up to 10x savings for large-scale deployments
• Priority support
• On-premise deployment options for organizations requiring data residency
• Higher rate limits: 60 verifications/minute
• Dedicated account management

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Frequently Asked Questions