Ciro - AI-powered go-to-market engine for B2B sales

What is Ciro

If you've ever spent hours scrolling through LinkedIn, hunting for the right decision-maker, only to realize the contact information is outdated or the company isn't even a good fit—you're not alone. Building a qualified lead list manually is one of the most time-consuming tasks in B2B sales. And even when you finally assemble a list, generic outreach emails often land in the trash bin, with open rates hovering somewhere between disappointing and nonexistent.

This is exactly the problem Ciro was built to solve.

Ciro is your AI-powered go-to-market (GTM) engine—a sales and marketing automation platform that transforms how you find, research, and engage potential customers. Instead of spending hours on manual research and list building, you simply describe what you're looking for in plain language, and Ciro does the heavy lifting. It searches, verifies, and enriches潜在客户列表 with real-time signals like recent funding rounds, open hiring positions, and leadership changes.

What makes Ciro different is its Slack-native workflow. You don't need to switch between multiple tools or learn complex search interfaces. From your existing Slack workspace, you can type something like "Find VP Marketing at Series B+ B2B SaaS companies actively hiring demand gen roles," and Ciro will return a fully researched, enriched list within minutes. Each contact comes with verified data points and context about their company's current situation—so your outreach writes itself.

Companies like Walmart, BrightEdge, ControlRooms, and Yardstik are already using Ciro to dramatically accelerate their sales pipeline. As one Growth leader at Walmart put it, "Ciro has been a great partner and an essential part of our GTM stack." Whether you're a scrappy startup or an enterprise sales team, Ciro helps you spend less time on list building and more time actually selling.

Ciro's Core Features

You might be wondering what actually happens when you hand off the research work to Ciro. Let's walk through the capabilities that make this possible—and why users say it's transformed their workflow.

AI-Powered Lead Search is the foundation. Instead of clicking through dozens of filters on a traditional data platform, you describe your ideal customer in plain English. Something like "Find CTOs at Series A fintech companies that recently raised funding" or "Identify Sales Directors at B2B SaaS companies hiring AE teams." Ciro's AI understands your intent, searches across multiple data sources, and returns a validated list with contact information, company details, and fit scores. This means you're not just getting names—you're getting researched prospects that actually match your criteria.

Once you have a list, Contact Enrichment automatically pulls in rich context about each person and their company. We're talking recent funding rounds, open job postings, leadership transitions, and other signals that tell you when a company is actively growing or might have a pain point you can solve. Instead of starting every conversation with a generic "Hope you're doing well," you know exactly what's happening with their business.

That context powers Personalized Outreach Writing. This isn't a mail merge template with a name field swapped in. Ciro studies each contact—their background, their company's recent news, their current initiatives—and drafts emails that feel genuinely relevant. If a company just posted three new Sales roles, your outreach can reference that growth. If they just closed a funding round, you can acknowledge that. This level of personalization dramatically improves reply rates.

AI Playbook Recommendations analyzes your CRM data to suggest the highest-ROI next actions. It looks at your closed-lost deals, active opportunities, and first-touch history to identify patterns. Maybe there's a dormant account that just raised funding—Ciro will flag that as a reactivation opportunity. Maybe you have an existing customer who's expanding into a new market—Ciro will surface that for upsell. It's like having a RevOps analyst working 24/7.

Phone Number Verification solves a problem every SDR knows well: wasting time dialing dead numbers. While tools like Apollo.io might give you five numbers that don't work, Ciro's AI-driven verification typically delivers one that does. That's a massive time saver when you're making hundreds of calls per week.

Ciro integrates directly with your existing stack. The CRM Integration with Salesforce and HubSpot means Ciro reads your existing pipeline data—it knows which accounts are already in play, which deals were lost and why, and which contacts you've already touched. This prevents the embarrassing and wasteful scenario of reaching out to someone already in negotiation. Your Sales Engagement Integrations with Gong Engage, Outreach, and Salesloft allow you to push drafted sequences directly into your outreach tools, so there's no copy-pasting between platforms.

The entire experience is designed around your existing workflow through Slack-Native Operation. You describe what you need in Slack, Ciro processes it, and results come back in Slack or your web dashboard. No tab switching, no new interfaces to learn.

Who's Using Ciro

Ciro serves teams across the B2B SaaS ecosystem, from early-stage startups to enterprise organizations. Here's how different teams are putting it to work.

If you're a growth-stage company, you probably don't have a dedicated RevOps team. Every request for "can you pull a list of XYZ" lands on someone already wearing five hats. ControlRooms experienced this firsthand—according to their Head of Growth, Michael Mannina, they had a contractor doing manual list building who took hours. Ciro completed the same task in under two minutes. That's not just a time savings; it's enabling a function that wasn't scalable before.

For sales development teams, the challenge is often list quality and outreach effectiveness. BrightEdge's Sales Development team uses Ciro to continuously expand their pipeline with fresh, qualified contacts. As their Sales Development Manager noted, "Ciro's giving us tons of new people to call!" When your SDRs spend less time searching and more time actually selling, conversion rates improve across the board.

Enterprise sales teams face different challenges—complex account hierarchies, multiple stakeholders, and the need to avoid stepping on existing relationships. Ciro's CRM integration reads your pipeline data to ensure you're not wasting outreach on accounts already in discussion. Yardstik's Enterprise Account Executive put it simply: "If you make cold calls, you should try Ciro. Apollo.io gives me 5 numbers that don't work... Ciro gives me 1 that does." That's a concrete efficiency gain when you're working enterprise deals.

Marketing teams use Ciro to build account-based marketing (ABM) lists and personalize campaigns at scale. Rather than broad, generic campaigns, you can target specific segments with relevant messaging based on each company's current situation.

RevOps professionals love Ciro because it democratizes list building across the organization. Instead of being the bottleneck for every "pull this list" request, teams can self-serve while maintaining quality standards. Ciro enforces the criteria you define, so lists are consistent whether built by an SDR, a marketer, or the VP of Sales.

The common thread across all these users: they're all trying to solve the same fundamental problem—less than 30% of target accounts receive meaningful outreach. Ciro fills that gap by making it fast and easy to identify and engage the right prospects.

Getting Started with Ciro

Ready to see Ciro in action? Here's how to get up and running in about five minutes.

First, create your account at https://app.ciro.io. The sign-up process is straightforward—enter your work email, set a password, and you're in. No credit card required for the Free tier.

Next, connect Slack. Once logged in, you'll be prompted to authorize Ciro access to your Slack workspace. This is where the magic happens: you'll use Slack as your command center for all Ciro operations. Grant the necessary permissions, and you're ready to start building lists from your chat interface.

Now for the fun part—try your first search. In any Slack channel where Ciro is added (or in a direct message), type a natural language query describing your ideal prospect. Here are some examples to get you started:

• "Find VP Sales at B2B SaaS companies in the Bay Area that raised Series A in the last 12 months"

• "Get me marketing directors at companies with 50-200 employees that are actively hiring developers"

• "Find founders at seed-stage fintech companies"

Ciro will process your request, search across its data sources, validate contact information, and return a enriched list within minutes. Each result includes name, title, company, contact details, and relevant context like recent funding or hiring activity.

Once you have your list, you can review and refine directly in the Slack thread or web dashboard. Need to filter further? Just ask Ciro in natural language: "Filter to only contacts at companies with recent Series B funding" or "Show me only people with engineering backgrounds."

When you're ready to take action, push to your CRM or sales tool. From the web dashboard, you can export lists to Salesforce or HubSpot, or send draft outreach sequences to Gong Engage, Outreach, or Salesloft. All your contacts and context flow seamlessly—no manual data entry required.

A few best practices as you get started: begin with simpler queries to understand how Ciro interprets different criteria, then gradually add complexity. The system learns from your feedback, so if results aren't quite what you expected, refine your language and try again. Within a few searches, you'll develop an intuition for what works.

Ciro's Pricing Plans

Ciro offers three pricing tiers designed to match different team sizes and usage needs. All plans include the core platform capabilities, with differences in contact limits, enrichment credits, and support levels.

Free Plan ($0)—Yes, really free, forever. This is perfect if you're evaluating Ciro or need a lightweight solution for individual prospecting. You get 100 qualified contacts and 100 enrichment credits (one-time, not monthly). The core features are all there: Slack AI commands, basic lead search, contact enrichment, and HubSpot/Salesforce integration. It's a genuine free tier, not a trial that expires.

Starter Plan ($79/user/month)—This is where most small teams land. At roughly $79 per user monthly, you get 1,000 qualified contacts per month plus 1,000 enrichment credits. The key upgrades are advanced AI search with more sophisticated criteria, personalized outreach draft generation, AI playbook recommendations that analyze your CRM data, and integration with sales engagement tools like Gong Engage, Outreach, and Salesloft. Priority support means faster response times when you have questions.

Enterprise Plan (Custom pricing)—For organizations that need more scale and customization. You get everything in Starter, plus custom lead search agents tailored to your specific ICP, a dedicated field engineer to help with implementation and optimization, custom CRM and territory logic, and a dedicated Slack channel with white-glove onboarding. Pricing is negotiated based on your team's size and requirements.

All paid plans offer a 10% discount when you pay annually—a meaningful savings that makes the math even better if you're committed to the platform.

Frequently Asked Questions