Archive - AI that scales creator programs infinitely

What Is Archive

If you've ever spent hours scrolling through TikTok trying to find customers talking about your brand, or manually screenshotting Instagram Stories only to lose track of them in a chaotic folder, you're not alone. Social media teams across e-commerce brands face the same frustrating reality: the content is everywhere, but finding it, organizing it, and turning it into measurable results feels impossible.

Archive is an AI-powered social listening and creator discovery platform built specifically for the short-form video era. Instead of manual searching and spreadsheet tracking, Archive uses computer vision, audio analysis, and natural language processing to automatically detect every mention of your brand—even in posts that don't tag you. It captures content from TikTok, Instagram Stories and Reels, and YouTube Shorts, all in one centralized dashboard.

But Archive goes beyond just finding content. It automates the entire creator management workflow: generating AI-powered reports, tracking gifting campaigns, securing content usage rights, and even vetting creators for brand safety. The platform handles the tedious work that typically requires a full team, so you can focus on strategy and scaling.

This isn't a theoretical solution. Over 1,000 brands trust Archive, including recognizable names like Allbirds, Notion, Uniqlo, DoorDash, and Grüns. The results speak for themselves: POPFLEX generated 3-5x more creator content per month while saving 40-60 hours monthly, HVMN saw a 17% conversion rate improvement, and Archive's own live campaign dashboards have driven $1.2 million in sales pipeline.

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Archive's Core Features

You can use Archive Radar to monitor brand mentions across TikTok, Instagram, and YouTube Shorts 24/7. Unlike basic social listening tools that only track hashtags and mentions, Archive's AI video analysis detects your brand even when creators don't tag you—identifying products in videos through computer vision and audio monitoring. This means you never miss a single piece of relevant content.

The AI Insider feature generates weekly reports automatically, highlighting top-performing creators, trending content, and campaign insights. You can use these reports directly for team meetings and leadership updates—no more scrambling to compile data from screenshots and spreadsheets.

When you need to find specific UGC, Super Search lets you describe what you're looking for in natural language or even upload an image. Say "find summer beach content with bright lighting" or "videos showing product in use," and Archive's AI understands context and sentiment, not just keywords.

The Creator Leaderboard ranks all creators who have tagged or mentioned your brand by performance, so you always know who deserves a follow-up collaboration. Meanwhile, Gifting & Campaigns automates your entire seeding workflow—sending products, tracking delivery, and monitoring results without touching a spreadsheet.

Before launching any campaign, Brand Safety Vetting uses AI to review a creator's historical content and flag potential risks, giving your legal and communications teams confidence in every partnership. Once you've identified great content, Campaign Reporting shows you exactly what's working and what needs scaling, while Usage & Whitelisting handles the permissions process so you can legally repurpose UGC for ads, email campaigns, and landing pages.

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Who Should Use Archive

Social Media Teams: If your days involve manually searching posts, screenshotting Stories, and worrying about missing mentions, Archive changes everything. The 24/7 monitoring and AI detection of untagged content means you no longer miss opportunities. All content flows into one searchable dashboard instead of scattered across DMs, cloud folders, and personal devices.

PR and Partnership Teams: Stop building presentations from screenshots that stakeholders don't trust. Archive's automated campaign reports and competitive insights provide data-backed metrics you can present directly to leadership. The reports are professional, comprehensive, and actually believable.

Creator Marketing Teams: If you're still using Excel spreadsheets to find creators, track campaigns, and manage gifting, you're working harder than necessary. Archive consolidates creator discovery, brand safety vetting, gifting automation, and campaign reporting into one platform. Many clients run creator programs that previously required much larger teams—with just 2-3 people.

E-commerce Brands: UGC scattered across DMs, cloud storage, and various tools is hard to reuse or attribute to sales. Archive delivers copyright-ready UGC with clear performance data, so you can confidently use it in ads, email campaigns, and product pages. The content becomes a direct sales engine rather than a disorganized asset pile.

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How Archive Works Under the Hood

Archive's technology combines multiple AI capabilities to solve problems that traditional social listening tools simply can't handle.

The AI Video Social Listening system uses computer vision to analyze visual content, audio monitoring to detect spoken brand names, and text recognition to scan captions and comments. This multi-layered approach catches mentions that would slip past tools relying only on hashtags or tagged mentions.

The Video Sentiment Analysis feature goes further than surface-level detection. Archive's AI watches videos, listens to audio, and reads accompanying text to understand context and sentiment. Is someone complaining about your product or genuinely recommending it? The system helps you distinguish between the two.

The Brand Safety Engine applies your specific guidelines to evaluate creator history. It uses a combination of rule-based matching and AI content审查 to identify potential risks before you send a single product. This automated vetting process gives legal and communications teams the confidence to approve creator partnerships.

For search functionality, Natural Language Processing powers Super Search, allowing you to describe what you need in full sentences or even upload reference images. The system understands "vibes," not just keywords—so searching for "cozy fall morning content with warm lighting" actually returns relevant results.

The Real-time Data Tracking system powers Live Campaign Dashboards that update continuously. This same technology drove $1.2 million in sales pipeline for Archive itself, giving you confidence the measurements are accurate and actionable.

Finally, the 24/7 Story Detection ensures you catch time-sensitive Instagram Stories before they disappear after 24 hours—capturing fleeting moments that would otherwise be lost.

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Archive's Pricing

Archive uses custom pricing tailored to each brand's scale and needs. Rather than a one-size-fits-all model, the platform offers packages designed around your specific requirements—brand size, feature needs, and campaign volume.

Since pricing isn't publicly listed, the best approach is to schedule a demo directly with the Archive team. They'll assess your needs and provide a customized quote.

The investment is validated by results across 1,000+ brands. POPFLEX saved 40-60 hours per month—time that translated directly to 3-5x more creator content. CAMP grew their influencer projects 3x without adding headcount. These aren't edge cases; they're typical outcomes for brands that commit to the platform.

For startups and smaller brands, starting with basic monitoring features provides immediate value. If you're a larger brand managing multiple creator campaigns, the full-featured suite delivers the automation and brand safety tools that justify the investment.

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Frequently Asked Questions

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Why Choose Archive Over Alternatives

The difference between Archive and traditional creator management is night and day. Most brands still operate the old way: manual social searches, screenshots of relevant posts, endless spreadsheets tracking gifting and contacts, and no real way to measure ROI. It's time-consuming, error-prone, and nearly impossible to scale.

Archive replaces manual operations with AI-powered automation. Instead of searching for brand mentions, you get 24/7 monitoring that catches content automatically—even when creators don't tag you. Instead of compiling reports from screenshots, AI Insider generates weekly insights you can present directly to stakeholders. Instead of hoping your creator partnerships are safe, AI vetting reviews historical content before you send a single product.

The platform also solves the measurement problem that has plagued influencer marketing. With real-time campaign dashboards and clear attribution data, you can finally prove ROI and make data-driven decisions about where to invest your budget.

If you're ready to stop drowning in manual work and start scaling your creator program with data-backed results, Archive delivers the automation, insights, and ROI measurement that modern e-commerce brands need.