RealEye - Enhance your research with seamless eye tracking

RealEye utilizes advanced AI technology to analyze eye movement through standard webcams. The process works as follows:

• Face Detection: The system identifies the participant's face using image processing algorithms.
• Pupil Tracking: It tracks the movement of the pupils to determine gaze direction.
• Gaze Point Prediction: The AI predicts the gaze point in real-time, allowing for accurate eye-tracking data.
• Data Collection: Gaze points are stored as text data without compromising participant privacy.

This innovative approach enables researchers to gather valuable insights without the need for specialized hardware.

To use RealEye for your eye-tracking studies, follow these steps:

1. Sign Up: Create an account on the RealEye website.
2. Choose a Study Type: Select the type of study you want to conduct (e.g., images, websites).
3. Set Up Your Test: Customize your study by adding stimuli and questions.
4. Invite Participants: Share the study link with your participants or use RealEye panelists.
5. Conduct the Study: Participants complete the study using their webcams.
6. Analyze Results: Access the analytics dashboard to view and interpret the data collected.

RealEye is revolutionizing the way market researchers conduct eye-tracking studies by making it accessible, efficient, and user-friendly. With its innovative webcam-based technology, researchers can gather precise gaze data without the need for cumbersome equipment. The platform's robust features and excellent customer support ensure that users can focus on what matters most – understanding consumer behavior and enhancing their research outcomes.