Quartile - world's largest retail media optimization platform with AI and white-glove service

Meet Quartile: The AI-Powered Retail Media Platform That Delivers Real Results

If you're managing ads across Amazon, Walmart, Google, and other channels, you know how quickly things can get overwhelming. Different dashboards, disconnected data, endless manual adjustments—and your ROAS still isn't where you want it to be. Maybe your team is stretched thin, or you lack the specialized expertise to optimize campaigns at scale. You're not alone. This is the daily reality for thousands of e-commerce brands trying to grow in an increasingly competitive marketplace.

That's where Quartile comes in.

Quartile is the world's largest retail media optimization platform, and we built something unique: the only solution that combines cutting-edge AI technology with full white-glove service. Think of it as having a dedicated strategist and a team of cross-channel experts working on your account 24/7—except they're powered by algorithms that analyze millions of data points in real time.

We're proud to serve over 5,300 brands across 32 countries, managing more than $2 billion in annual ad spend and driving over $25 billion in annual sales. Our clients don't just see incremental improvements—they see transformational results. On average, our users achieve a 41% ROAS improvement, 33% higher conversion rates, and 38% revenue growth.

Whether you're a small brand just getting started with Amazon ads or a large enterprise managing complex multi-channel campaigns, Quartile gives you the tools, insights, and support you need to stop guessing and start growing.

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What Quartile Can Do for You

Let's be honest: most advertising platforms give you data and leave you to figure out what to do with it. That's not particularly helpful when you're busy running a business. Quartile takes a different approach—we combine powerful technology with human expertise so you get both the automation benefits and the strategic guidance you need.

Manage All Your Channels From One Place

Imagine logging into a single dashboard and seeing your Amazon, Walmart, Instacart, Criteo, Google Ads, Meta Ads, and Microsoft Ads campaigns all in one view. No more switching between platforms, no more disconnected reporting. Quartile's unified interface brings all your retail media data together, so you can see the full picture and make decisions based on comprehensive insights rather than siloed channel data.

Let AI Handle the Heavy Lifting

Our proprietary AI algorithms analyze both historical and real-time data to automatically adjust your bids throughout the day. This isn't simple automation—it's intelligent optimization that responds to competitive activity, search trends, and conversion patterns as they happen. The result? Our clients see an average 41% improvement in ROAS. That translates to more revenue for every dollar you spend.

Get Laser-Focused With Your Campaigns

If you sell hundreds or thousands of products, treating them all the same is a mistake. Quartile lets you create per-ASIN campaigns—highly granular广告活动 tailored to individual products. This level of control means each of your products gets the attention it deserves, leading to a 33% improvement in conversion rates. For brands with complex product lines, this is a game-changer.

Turn First-Party Data Into Competitive Advantage

Amazon Marketing Cloud (AMC) contains incredibly valuable customer insights, but most brands don't have the resources or technical expertise to unlock it. Quartile is Amazon Marketing Cloud Services and Provider Certified, meaning we can help you extract actionable insights from AMC and use them to build more precise audience segments across all your channels. This is first-party data at its most powerful—and it's been nearly impossible for most brands to access until now.

Never Miss a Moment During Peak Sales

During Black Friday, Cyber Five, or other high-stakes selling periods, every hour counts. Quartile's automated placement adjustment feature monitors your campaigns hour by hour and automatically optimizes where your ads appear. One client, QuickChange, saw their ROAS jump 26% during Cyber Five thanks to this real-time optimization.

See the Full Picture With Cross-Channel Insights

Here's what most brands struggle with: understanding how their channels work together. Quartile's cross-channel insights pull data from all your platforms into a unified analytics framework, giving you a clear view of how each channel contributes to your overall success. Clients using this feature see an 11% increase in impressions—meaning more potential customers seeing your products.

Get Expert Support Without Building a Team

This is what truly sets Quartile apart from every other platform. Every single client gets assigned a dedicated strategist plus a full team of cross-channel experts. No extra cost, no hidden fees. This white-glove service means you have real people analyzing your account, making recommendations, and helping you execute strategies—people who've worked with hundreds of brands in your category. The result? An average 38% revenue growth for our clients.

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Who Should Use Quartile?

Quartile serves brands of all sizes, from emerging direct-to-consumer companies to enterprise portfolios. Here's how to know if Quartile is right for you:

You're a Multi-Channel Seller Managing Multiple Platforms

If you're selling on Amazon, Walmart, and running D2C ads simultaneously, you understand the pain of fragmented data. Each platform gives you its own metrics, its own reports, its own way of doing things. Quartile solves this by bringing everything into one unified view. You can finally see how your channels work together—and optimize for total ROI rather than channel-by-channel performance.

You Want to Improve Your ROAS

Perhaps you've been running ads for a while, but your ROAS is underperforming, or your ACOS is higher than you'd like. The combination of Quartile's AI-driven dynamic bidding and expert strategy support typically delivers that 41% ROAS improvement we mentioned. Our clients consistently tell us that the platform pays for itself within the first few months through improved efficiency.

You Have a Large Product Catalog

If you're managing dozens or hundreds of SKUs, treating them all the same is leaving money on the table. Our per-ASIN campaign management lets you create laser-targeted strategies for each product based on its individual performance, margins, and competitive landscape. The result is 33% higher conversion rates and 18% more orders.

You're Preparing for Major Sales Events

Black Friday, Cyber Five, Prime Day—these are make-or-break moments for e-commerce brands. You need real-time optimization, not overnight reporting. Quartile's hour-by-hour automated placement adjustments keep your campaigns performing at peak levels throughout the event. QuickChange, a health brand, saw a 26% ROAS improvement during Cyber Five using this feature.

You Don't Have an In-House Advertising Team

This is where Quartile really shines for smaller brands. Our white-glove managed service means you get a dedicated strategist and a full team of experts handling your campaigns. You get the results of a sophisticated internal team without the overhead. The average revenue growth of 38% speaks for itself—brands are seeing real commercial impact.

You Want to Leverage Amazon's First-Party Data

If you've been frustrated by third-party cookie deprecation and looking for better ways to reach your audiences, our AMC integration opens up Amazon's powerful first-party data. Build custom audiences, improve targeting precision, and get more value from your existing customer base.

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The Ecosystem: Where Quartile Fits in Your Stack

Understanding what Quartile connects with is crucial for seeing how it fits into your existing operations.

Marketplace Channels

Quartile supports the full spectrum of major marketplace advertising platforms. On the Amazon side, you get Amazon Sponsored Ads and Amazon DSP—everything you need to own your search presence and reach audiences programmatically. We also integrate with Walmart, Instacart, and Criteo, which opens up additional marketplace inventory including Target and Best Buy through Criteo's retail media network.

Direct-to-Consumer Channels

For brands building their own channels, Quartile connects with Google Ads, Meta Ads, and Microsoft Ads. This means you can manage your search, social, and shopping campaigns alongside your marketplace efforts—all from the same dashboard.

Data Integration

The Amazon Marketing Cloud integration is particularly significant. As an Amazon Marketing Cloud Services and Provider Certified partner, Quartile can access and analyze your AMC data in ways that most platforms simply can't. This gives you insights into customer behavior, purchase patterns, and cross-channel attribution that were previously very difficult to obtain.

What does this mean practically? It means you're not just running ads—you're building a comprehensive data strategy. Your Amazon browsing data, purchase history, and audience segments can inform your Google and Meta campaigns. Your cross-channel insights become genuinely actionable because you're working with complete information rather than partial snapshots.

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What Our Clients Are Achieving

Numbers tell part of the story, but real results from real brands tell the whole story. Here's what Quartile clients are achieving across industries:

Centennial Cuts, a CPG brand in the competitive beef jerky category, worked with Quartile to develop data-driven strategies that identified competitor weaknesses. The result? A 204% increase in sales in just one year.

Skin & Bones, another CPG brand, was struggling with inventory issues that were killing their ad performance. Through real-time inventory monitoring and ASIN-level campaign management, they went from product shortages to category leadership—achieving 150% sales growth.

Boxed Water Is Better leveraged Quartile's promo management capabilities to align their advertising with promotional strategies. The outcome was a 38% increase in B2B sales.

QuickChange, a health and wellness brand, used our automated placement adjustment during Cyber Five and saw their ROAS jump 26% during the critical five-day shopping period.

Oh Yuk, a CPG brand, achieved 60% year-over-year growth working with Quartile—an impressive figure that reflects the compound effect of smart bidding and expert strategy.

An Amazon Reseller in electronics turned Buy Box volatility into opportunity, using Quartile to optimize through the fluctuations and achieving 60% year-over-year growth.

Enterprise Fragrance Portfolio, a large香水 brand, saw 17% year-over-year growth through coordinated multi-channel strategies.

The results span industries and company sizes, but the pattern is consistent: brands that use Quartile grow faster.

Industry Recognition

These results haven't gone unnoticed. Quartile has earned multiple G2 accolades for 2025, including:

• Best Software Top 50 - Commerce Products
• Grid Leader - Retail Media Platform
• Grid Leader - Retail Media Platform for SMB
• Best Relationship
• Best Usability
• Best Support
• Top Retail Media Advertising Platform
• Small Business Leader

We were also recognized as a 2026 Gartner Digital Market Leader and received the Amazon 2022 Scaled Technology Award, along with being a 2023 Amazon Ads Partner Awards Technology Innovation Finalist.

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Frequently Asked Questions