Hints - AI assistant to manage CRM by voice or message

What is Hints

If you've ever walked out of a trade show with 30 to 40 business cards in your pocket, only to forget the context of those conversations a week later, you already understand the problem Hints solves. Sales representatives who attend 15 to 20 exhibitions annually face a persistent challenge: capturing lead information quickly while the context is still fresh, then translating that into their CRM system without losing valuable time. The same frustration applies when you're visiting clients in the field—you've just had a productive meeting, but logging all the details into Salesforce or HubSpot takes precious minutes you don't have.

Hints is an AI-powered CRM assistant that lets you update your CRM using the messaging apps you already use every day. Whether through WhatsApp, Telegram, or SMS, you can send a voice note or text message, and Hints automatically understands your intent and updates the right fields in your CRM. No logging into a separate system. No navigating complex menus. Just speak or type, and your CRM stays updated.

Founded in July 2021 with a beta launch in November 2022, SLPBX Inc. (dba Hintsflow Inc.) has raised $2.2 million in seed funding and grown to a team of 18 people. The company was born from real experience—the founding team worked together at Getintent, an AI AdTech startup acquired in 2019, where they personally dealt with the frustrations of CRM data management and disconnected tool workflows. That firsthand experience shaped Hints into a solution that actually understands how salespeople work.

Hints integrates deeply with the tools your team already relies on, including Notion, HubSpot, Trello, ClickUp, Google Calendar, Pipedrive, Jira, and Obsidian. The platform supports 140 standard CRM fields, handles most custom field types, and even manages custom entities with configurable parameters.

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Core Features That Transform Your Workflow

Hints isn't just another CRM integration—it's a complete rethinking of how sales teams interact with their customer data. Here's what you can do with it.

Voice and Text CRM Updates

You can update any field in your CRM by simply talking or typing. Send a voice message saying "Update the IBM deal to negotiation stage and add a note that they're requesting pricing by Friday," and Hints understands the intent, identifies the right deal, and makes both updates automatically. The platform handles long voice messages—several minutes of recorded context gets transcribed accurately and processed into structured CRM data. Whether you need to update standard fields like deal stage, close date, or opportunity value, or you're working with custom fields and Playbook-specific data, Hints handles it all.

Multi-Channel Messaging Integration

Rather than forcing you to learn a new interface, Hints meets you where you already communicate. The platform supports WhatsApp, Telegram, and SMS, the three most widely-used business messaging channels. Your sales team doesn't need to change their habits—they just add Hints to their existing conversation flow. Messages sync in real time across all channels, so whether your team member prefers Telegram's speed or WhatsApp's ubiquity, the experience is consistent.

Intelligent Activity Logging

Every customer interaction matters, but capturing all of them manually is unrealistic. Hints automatically logs communications across channels: phone calls, emails, letters, meetings, WhatsApp messages, SMS, and even LinkedIn interactions. This creates a complete audit trail without requiring your team to manually create activity records. For sales managers reviewing team performance or for reps picking up conversations they had weeks ago, this comprehensive history is invaluable.

Natural Language Search and Queries

Need to know who your contact at IBM is? Just ask: "Who's my contact at IBM?" Want to see this week's meetings with them? Ask: "Show me my meetings with IBM this week." Hints interprets your natural language query, searches your CRM, and returns the relevant information instantly. No more logging into your CRM, navigating to the right view, and filtering manually—you get answers in seconds.

Context-Aware Conversations

Hints remembers what you're working on within a single conversation. You can say "Update the Acme deal to won" and follow up with "Add a note thanking them for their business" without repeating "Acme deal" each time. This context memory enables multi-step operations in a single flow: "Create a new deal for TechCorp, set the value to $50,000, and remind me to follow up next Monday." One message, multiple CRM actions.

Complete CRM Object Management

Beyond deals, Hints lets you manage the full range of CRM objects: companies, contacts, and custom entities. Create new records, update existing ones, associate contacts with companies, and handle complex relationships—all through conversation. The system validates data before saving, catching errors and asking for confirmation when something isn't clear. This ensures your CRM data stays accurate even when updates happen on the go.

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Who Benefits Most from Hints

Hints serves a range of sales and business professionals, but certain use cases see the most dramatic impact.

Trade Show Sales Representatives

The scenario is familiar: you're booth staff at a trade show, collecting 30 to 40 leads per event, having quick conversations that you'll never remember in detail a week later. You're attending 15 to 20 of these events per year, making it nearly impossible to track which leads came from which show, let alone evaluate ROI. With Hints Playbook, you get a guided flow that walks your team through capturing every lead right at the show. Each entry automatically associates with the corresponding Salesforce Campaign, so you can measure trade show performance with real data. One customer—a building materials manufacturer—cut their CRM onboarding time in half and now has every lead logged the same day.

Field Sales Teams

When you're visiting clients across town or across the country, the last thing you want to do when you get back to the office is recreate everything from memory. Hints lets you update deal status, add call notes, and create follow-up tasks immediately after leaving a meeting. A quick WhatsApp voice note while you're walking to your car captures everything while it's fresh. Your CRM stays current, and you never lose another follow-up because you forgot to log it.

Sales Managers Needing Complete Visibility

When your team is distributed across regions or working remotely, you need confidence that customer interactions are being captured. Hints automatically logs every communication—WhatsApp messages, emails, calls, meetings—creating a complete history that doesn't depend on individual reps remembering to create activity records manually. You can review any account's full interaction history in seconds.

Data-Driven Sales Teams

If you need to answer questions like "What's our pipeline value this month?" or "Which deals are stuck in negotiation?" you shouldn't have to build custom reports. Just ask Hints directly. The platform pulls real-time data from your CRM and presents it in context. Teams that use this capability report significant time savings—the same information used to require logging in, navigating reports, and exporting data.

Operations and Admin Staff

CRM updates often fall to sales support or operations teams who spend hours each week cleaning up incomplete records. Hints reduces this burden dramatically. One customer reported a 350% efficiency improvement and 70% reduction in administrative time. Tasks that used to require back-and-forth emails with sales reps now happen automatically through conversation.

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Pricing That Scales with Your Team

Hints offers straightforward, transparent pricing with no hidden fees and no surprises.

Monthly Plan: $10 per month, billed monthly. All features included, all integrations unlocked.

Annual Plan: $84 per year (equivalent to $7 per month), billed annually. That's a 30% savings compared to the monthly plan.

Both plans include unlimited access to:

• Any CRM integration (Notion, HubSpot, Pipedrive, and more)
• WhatsApp, Telegram, and SMS support
• All languages
• Voice message processing
• Custom field and entity support
• No setup fees, no per-user charges, no hidden costs

This flat-rate pricing model means you can add as many team members as you need without worrying about scaling costs. Whether you have 5 salespeople or 50, the price stays the same.

The ROI is tangible. One customer—a building materials manufacturer—reported a 350% efficiency boost and 70% reduction in administrative hours. When your sales team spends less time on data entry and more time selling, the $84 annual investment pays for itself quickly.

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Ecosystem and Integrations

Hints is designed to fit into your existing technology stack rather than replace it. The platform connects with the tools your team uses every day.

CRM Platforms

HubSpot and Pipedrive receive deep integration, supporting all standard objects (deals, contacts, companies) plus custom fields, custom entities with configurable parameters, and Playbook-specific fields. With 140 standard CRM fields supported and the ability to handle most custom field types, most teams can map their entire CRM structure without compromise. Notion integration brings CRM data into your knowledge base, keeping information accessible where your team documents strategy and planning.

Productivity Tools

Beyond CRM, Hints connects with Trello and ClickUp for project management, Google Calendar for scheduling, Jira for technical teams, and Obsidian for personal knowledge management. This breadth means you can create tasks, check availability, and manage workflows across tools—all through conversation.

Communication Channels

The platform supports four communication channels: WhatsApp, Telegram, SMS, and voice messages. Each channel delivers real-time message synchronization, so your team's communication and CRM updates happen in the same flow. Multi-language support means your global team can use Hints in their native language—the platform understands context across all languages.

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Frequently Asked Questions