Frase - Agentic SEO and GEO platform for content teams

What is Frase

If you've ever felt like your content team is drowning in tools, you're not alone. Managing SEO research in one platform, writing in another, optimizing in yet another, and tracking performance somewhere else—that's the reality for many content teams today. The average content marketer toggles between five to eight separate tools just to get one piece of content published. Each switch breaks your flow, loses context, and eats up hours that should go into actual strategy.

Frase changes that equation entirely.

We're talking about the first Agentic SEO and GEO platform that brings everything into one place. Picture having an AI agent with more than 80 specialized skills—the equivalent of hiring a full team of specialists who work around the clock. This isn't just another AI writing tool. It's your strategic content partner that researches markets, creates optimized content, tracks visibility across Google, ChatGPT, Perplexity, and other AI platforms, and tells you exactly what to do next.

The math is simple: one platform replaces five to eight scattered tools. Your research flows into your writing, which flows into optimization, which flows into tracking—no context lost, no tab switching required.

This approach resonates with thousands of content and marketing teams. Frase holds a 4.8 out of 5 rating on G2 with over 500 reviews, and a remarkable 98% user recommendation rate. Companies like Microsoft, Oracle, GitLab, Under Armour, and Thermo Fisher trust Frase to power their content operations. Whether you're a scrappy startup or a global enterprise, you're working with the same platform that Fortune 500s rely on.

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Frase's Core Features

Let's cut to what you actually get—and more importantly, what you can do with it.

Your AI Agent is the heart of the platform. Think of it as having a strategist who's always awake and always learning. You describe what you need in plain language—whether that's a competitive brief, a content strategy, or market research—and the agent executes. What typically takes 30 minutes of manual research? This does in 30 seconds. The agent has over 80 skills covering everything from keyword research to content optimization to performance analysis. You get 24/7 strategic guidance without scheduling meetings or waiting for bandwidth.

The AI Search Tracking feature addresses something most SEO tools completely ignore: your visibility in AI platforms. As ChatGPT, Perplexity, Claude, Gemini, and other AI tools become go-to resources for your audience, knowing whether they reference your brand matters. Frase tracks brand mentions across eight AI platforms—ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Copilot, Grok, and DeepSeek—with daily updates and actionable alerts when your visibility shifts.

When it comes to content optimization, Frase does something no other platform offers: combined SEO and GEO scoring in a single view. Your content gets evaluated for traditional Google rankings alongside how likely it is to be cited by AI engines. We've seen users take content scores from 40 to 90 by following the optimization recommendations. That's not a gimmick—that's real visibility in both traditional search and the new AI search landscape.

The SERP analysis tool delivers competitive insights in 30 seconds flat. You see not just keyword opportunities, but how your competitors' content is structured, what they're missing, and where you can differentiate. No more guessing what topics to cover or which angles to take.

Content Opportunities shifts you from reactive to proactive. Instead of discovering your pages have dropped in rankings days or weeks later, Frase monitors all your pages in real time and alerts you before traffic suffers. The platform recommends specific fixes and estimates the traffic impact of each action—so you know what matters most.

If you need to scale, Programmatic SEO lets you generate thousands of landing pages from structured data. A single workflow can build 10,000 or more pages, whether you need location pages, product comparisons, or directory listings. Connect to multiple CMS platforms and publish at scale.

Then there's Content Atomization—one of those features that once you use it, you wonder how you lived without it. Take one piece of content and automatically repurpose it into five or more formats: LinkedIn posts, tweets, email newsletters, Instagram captions. Each piece maintains your brand voice, and you save roughly four hours per content asset.

Speaking of brand voice, the Brand Voice feature tackles a growing problem for teams using AI: consistency. Train Frase on your brand guidelines, and every piece of AI-generated content follows your rules. Whether your team produces ten articles or one hundred, each one sounds unmistakably like you.

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Who's Using Frase

The question isn't whether Frase fits your role—it's which scenario sounds most like your situation.

Content marketing teams are juggling research, writing, editing, optimization, and tracking across multiple tools. Frase consolidates everything into one workflow. One agency we work with, Embryo Digital, saves 180 hours every month by eliminating tool switching. That's nearly a full work week reclaimed for strategy and creativity.

SEO professionals need to stay ahead of two shifts happening simultaneously: Google's evolving algorithms and the rise of AI search. With Frase, you optimize for both in one pass. Content scores that jump from 40 to 90 aren't unusual—the platform shows you exactly what moves the needle for both traditional and AI-powered search.

Digital marketing agencies managing multiple clients face a scaling problem. How do you maintain quality while producing more? Red 11 Media quadrupled their content output using Frase. V Digital Services cut their outline creation time in half. When every client expects personalized attention, having an AI agent that understands each account's unique needs makes the difference between burning out your team or growing sustainably.

Enterprise content teams face a different challenge: governance. When multiple writers and AI tools are producing content, brand consistency suffers by article twenty compared to article one. Frase's Brand Voice feature trains on your guidelines and enforces them across all AI-generated content. Even at scale, every piece reflects your brand.

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Frase's Pricing Plans

Clear pricing helps you make the right decision without guesswork. Here's what each plan includes:

What every plan includes: Full access to the AI Agent with all 80+ skills, SEO and GEO content optimization, site auditing, API and MCP access, brand voice configuration, content calendar, and automatic internal linking. No matter which tier you choose, you're getting the complete platform—not a stripped-down version.

Starter works well for solo marketers and small businesses just getting serious about content optimization. Two AI platform trackers give you visibility into where it matters most for your business.

Professional suits growing teams with three seats, 40 articles per month, and tracking across three AI platforms. With 250 audited pages and five domain monitors, you have enough capacity to track your main site and key competitors.

Scale is built for agencies and larger content operations—five users, 100 articles monthly, five AI platforms tracked, and comprehensive auditing across up to 10 domains.

Enterprise unlocks everything: SSO and SAML authentication, white-label options, all eight AI platform trackers, unlimited site audits and domain monitoring, and dedicated support. Pricing is customized to your organization's needs.

All plans come with a 7-day free trial. No credit card required. Test the full platform, see if it fits your workflow, and only move forward when you're confident.

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Frequently Asked Questions