Augment - B2B Sales AI Platform with Expert Language Model

What is Augment

Your sales team is likely spending too much time wrestling with disconnected tools and trying to piece together a clear picture of where each deal stands. Data lives in your CRM, emails, calendars, and countless Slack messages—making it nearly impossible to get a unified view of your pipeline. Top performers on your team have valuable knowledge and techniques that rarely get shared with the rest of the organization. And when deals stall, you often find out too late to do anything about it.

This is where Augment comes in. Built by sales leaders for sales teams, Augment is a unified Sales AI platform that brings together decision management, workflow automation, Expert Language Model (ELM), Deal Pulse intelligence, and relationship intelligence into a single, cohesive system. Rather than adding another tool to your stack, Augment acts as the intelligent layer that connects everything together—eliminating friction in your sales process, strengthening buyer-seller relationships, and accelerating deals to close.

The platform doesn't just organize your data; it uses AI to make your team smarter and faster. Companies using Augment have seen measurable results: 43% faster sales cycles from first touch to close, 5x improvement in opportunity engagement, 82% faster sales response times, and 70% reduction in AI rework time. Your top performers' expertise becomes institutional knowledge that everyone can leverage.

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Augment's Core Capabilities

You can think of Augment as having six interconnected capabilities that work together to transform how your team sells. Each one addresses a specific pain point, and together they create a complete sales intelligence ecosystem.

Decision Site serves as your unified workspace—a shared deal room and customer portal where buyers and sellers collaborate, exchange documents, and move decisions forward. Instead of scattered emails and disconnected conversations, everyone works in a single space with access to the same information. This means your entire team, plus your customers, stay aligned on next steps and timelines.

Workflow Automation takes care of the repetitive tasks that eat up your day. Approvals, follow-ups, and reporting happen automatically without manual steps. Behind the scenes, Augment's multi-agent system coordinates end-to-end workflows while syncing your tools and data in real-time. Your team focuses on selling, not on administrative overhead.

The Expert Language Model (ELM) is what truly sets Augment apart. While generic AI tools give you generic responses, ELM learns from your organization's specific knowledge, tone, and successful patterns. It transforms what your top performers do naturally into reusable智能提示 that anyone on your team can use. Whether you're drafting outreach emails, creating proposal content, or preparing for calls, ELM ensures consistency and quality across your entire operation.

Deal Pulse gives you eyes on every deal in your pipeline. Think of it as a continuous monitoring system that shows you deal health, blockers, and the next best actions in real-time. The patented technology (patent pending) analyzes stakeholder connections, planning, and deal momentum to surface risks weeks earlier than traditional methods. You'll know exactly where to focus your attention.

Conversational Intelligence turns every customer interaction into actionable insight. By understanding the emotional tone and engagement level of each conversation, Augment generates summaries, action items, and signals that help you strengthen relationships and close more deals.

Finally, the Matching Engine uses AI to connect the right people with the right opportunities based on intent, expertise, and affinity. This ensures your leads get routed to the best-suited reps and that partnership opportunities are identified automatically.

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Who Benefits from Augment

Augment works for sales teams of all sizes, but you'll get the most value depending on your specific challenges and goals. Let me walk through how different teams use the platform.

If you struggle with pipeline visibility, Deal Pulse is your starting point. Sales leaders often tell us they had no way to see real-time deal health across their entire team. Deal Pulse gives you a single view showing alignment, engagement, and momentum for every opportunity. Teams using this capability identify at-risk deals 3x earlier, allowing you to intervene before deals slip away.

If slow response times are killing your conversion, ELM transforms your team's velocity. When a hot lead comes in, your reps need to respond with relevant, personalized content—not generic templates. ELM generates contextually appropriate responses in seconds, drawing from what your best performers actually say. This has delivered an 82% improvement in response speed for our customers.

If knowledge sharing is a challenge, you're not alone. Many organizations have brilliant salespeople but no systematic way to capture and spread their expertise. ELM addresses this by converting top performer success patterns into reusable prompts. The result? More than 60% improvement in knowledge reuse across teams.

If your data lives everywhere, Augment connects natively with the tools you already use—CRM, Outlook, Gmail, Teams, Slack, and SharePoint. There's no need to migrate data or change your processes. The Zero Adoption Framework means you can deploy in minutes and start seeing value from your first interaction.

If AI-generated content feels robotic, ELM solves this by training on your organization's specific data. You get content that's on-brand, compliant, and personalized—not generic AI output. This has reduced AI rework time by 70%, meaning your team spends less time fixing AI-generated content and more time selling.

If you're trying to scale top performer results, the conversational intelligence and real-time coaching features help. Every interaction gets analyzed for emotional signals and engagement, giving your team actionable feedback that improves performance over time. Customers report 5x improvement in opportunity engagement.

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Technical Foundation

If you're evaluating Augment from a technical perspective, here's what you need to know about how the platform is built and why it delivers the performance results our customers see.

The Expert Language Model (ELM) represents a fundamentally different approach to sales AI. Rather than using generic large language models that produce generic outputs, ELM is trained on your organization's specific domain knowledge—including successful sales patterns, communication styles, and compliance requirements. It uses governed prompts with continuous learning, meaning it gets better at representing your team's best practices over time. The result is AI that sounds like your top performers, not a machine.

Deal Pulse uses proprietary algorithms (currently patent-pending) that analyze multiple data points: who is connected to the deal, what planning activities have occurred, and how the deal is progressing toward close. This isn't simple tracking—it applies machine learning to identify patterns that indicate risk or opportunity, giving you predictive intelligence rather than just historical data.

The multi-agent system architecture is what makes workflow automation powerful. Instead of single-purpose automation, multiple AI agents work together—coordinating across your tools, handling different aspects of your sales process, and ensuring data stays synchronized. This approach scales with your complexity without requiring more manual oversight.

From an integration standpoint, Augment was built to work with your existing stack from day one. Native integrations with CRM systems, Outlook, Gmail, Teams, Slack, and SharePoint mean your data flows automatically. There's no need for custom development or API workarounds.

Security and compliance are foundational, not afterthoughts. Augment maintains SOC 2 Type II, CCPA, GDPR, and ISO 27001:2022 certifications. Data is encrypted at rest and in transit. When a customer leaves the platform, their data is deleted. Regular penetration testing and control self-assessments ensure ongoing security posture. You can review our complete security documentation at trust.augment.co.

The Zero Adoption Framework reflects our belief that you shouldn't need training to start seeing value. The platform is designed for intuitive use from minute one, with configuration that takes minutes rather than weeks. Your team gets immediate access to capabilities that would traditionally require extensive onboarding.

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Ecosystem and Integrations

Augment fits into your existing technology ecosystem without requiring you to change how you work. The platform acts as an intelligent layer that connects your current tools and makes them work better together.

Native integrations cover the tools your team uses every day: CRM systems ( Salesforce, HubSpot, and others), email (Outlook and Gmail), collaboration (Microsoft Teams and Slack), and document management (SharePoint). These aren't bolt-on features—they're deep integrations that allow bidirectional data flow and contextual awareness across platforms.

The multi-agent system coordinates workflows across all these tools automatically. When a deal stage changes in your CRM, Augment can trigger appropriate follow-up actions in email, create tasks in your project management tool, and notify the right people in Slack. This eliminates the manual handoffs that typically slow down sales processes.

Zero Adoption Framework means deployment doesn't require IT resources or lengthy implementation projects. Most customers are up and running in minutes, not months. The platform reads from your existing tools and begins providing value immediately—no data migration, no process redesign, no training programs needed.

For organizations with specific security or compliance requirements, Augment's cloud-based SaaS deployment model provides flexibility while maintaining enterprise-grade controls. You get rapid deployment without sacrificing governance.

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Frequently Asked Questions